How Car Dealerships Can Make The Most of Technology In 2023

As technology continues to evolve at a rapid rate, car dealerships have an opportunity to take advantage of new advancements to better serve their customers. From the use of AI-powered customer experience tools to advanced analytics, there are numerous ways that car dealerships can make the most of technology in 2023 and beyond.

Car Dealerships

In this article, we’ll explore some of the key technologies that car dealerships should consider investing in, as well as the potential benefits each could bring.

AI-Powered Customer Experience Tools

Artificial intelligence is quickly revolutionising the customer experience in a number of industries, and car dealerships are no exception.

By leveraging AI-powered tools, car dealers can provide more personalised and efficient service to customers, from providing faster responses to sales inquiries, to proactively identifying customers’ needs and making personalised recommendations. AI can also be used to identify upsell opportunities, providing dealers with a powerful way to increase revenue and loyalty.

Automated Service Scheduling

Gone are the days of having to call or visit a dealership in order to book a service appointment. With automated service scheduling tools, car dealerships can enable customers to book their own appointments online, saving them both time and effort. Automation also reduces the burden on dealership staff, allowing them to focus their efforts on more complex tasks.

Intelligent Inventory Management

Inventory management is essential for car dealerships, yet it can be time-consuming and tedious. Fortunately, intelligent inventory management tools can help to streamline this process by providing dealers with real-time insights into their inventory levels. Automating this process can free up staff time and help ensure the right vehicles are available when customers need them.

Advanced Analytics

Advanced analytics is becoming increasingly important for car dealerships, as it provides them with valuable insights into customer behaviour and preferences. By leveraging data from customer interactions, dealerships can gain a better understanding of what their customers want, allowing them to tailor their services accordingly.

Advanced analytics can also be used to identify areas of improvement, helping dealerships optimise their operations and improve their bottom line.

Virtual and Augmented Reality Experiences

With the rise of virtual reality (VR) and augmented (AR) technology, car dealerships have an opportunity to create engaging experiences for customers. From allowing them to take a virtual tour of a car’s interior to providing them with an immersive test drive, VR can be a powerful tool for improving the customer experience and helping customers make more informed decisions.

Augmented reality (AR) is another technology that can be leveraged by car dealerships to enhance the customer experience. From providing realistic 3D views of cars to offering customers detailed information about features and specs, AR can help dealerships stand out from the competition and give customers the confidence they need to make the right purchase.

Mobile Apps

Mobile apps can be a great way for car dealerships to stay connected with customers. With their benefits including the ability to provide customers with up-to-date information about their vehicles, schedule service appointments, and send service reminders, mobile apps can help dealerships build loyalty and keep their customers engaged. Apps can also be used to provide personalised offers and promotions, helping dealerships increase sales and revenue.


Chatbots are quickly becoming a mainstay of customer service, and car dealerships are no exception. By leveraging chatbot technology, dealerships can provide customers with 24/7 support for sales inquiries, product information, and more.

Moreover, chatbots can be integrated with other systems such as vehicle tracking or customer relationship management (CRM) tools to provide customers with a more comprehensive and personalised experience.

Automated Customer Service

Automated customer service is a valuable tool for car dealerships, as it can help to reduce call wait times and improve customer satisfaction. Automated systems can be used to handle basic queries such as checking availability or providing product information, allowing staff to focus on more complex tasks.

Additionally, using automation for customer service can provide customers with personalised recommendations and suggestions based on their past interactions, helping dealerships to create more meaningful relationships with their customers.

Final Thoughts

Car dealerships have the opportunity to make the most of technology in 2023 by leveraging advanced analytics, virtual and augmented reality experiences, mobile apps, chatbots, and automated customer service. By doing so, they can improve their operations, boost customer satisfaction, and stay ahead of the competition.

Tools and platforms from a leading automotive DMS software provider such as MotorDesk can help businesses stay organised and manage their data, allowing them to make the most of technology in 2023.

This, in turn, will allow car dealerships to create more tailored experiences for customers and remain competitive in an ever-evolving market.