Marketing

10 Reasons Why You Should Use Google Ads 

Looking to expand your reach, use your advertising more effectively, and boost sales? Then, you need Google Ads. This has long been a favoured digital marketing tool among marketing professionals, and it’s not hard to see why — Google Ads packs a powerful punch, whichever way you look at it. Here are just ten reasons why it should form part of your campaigns 

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Everyone Uses Google

And when we say everyone, we really mean it — there are some 100,000 Google searches made every second, which equals more than 8.5 billion searches a day. So, in other words, a lot of people use Google, which has around 85% market share in the search engine sector. By utilising Google Ads, you’ll have the capacity to reach a lot of people.  

Targeted Reach for Effective Spending

Some marketing tactics are akin to shouting in the wind. Not Google Ads. You can tailor your ads to ensure you get seen by your target audience, which means that people who do see your ads are more likely to become customers. This makes it a highly effective way for brands to spend their hard-earned marketing budget. After all, it’s the return on investment that counts.  

You Can Get Started Quickly

Some marketing strategies are effective, but only on a long-term basis. With Google Ads, you can be up and running quickly, ensuring that your brand experiences excellent results as soon as possible, even if you don’t have much experience with digital marketing. By working with a PPC agency in London, you can have peace of mind in knowing that an all-important part of your marketing strategy is being taken care of, while you focus on other value-adding business tasks.  

It Works With Your Budget

Want to advertise your business on that prominent London billboard? You’ll need to have a big budget. Google Ads isn’t free, but it’s remarkably budget-friendly. However much money you have in your marketing kitty, there’ll be a Google Ads solution that gets results. You have total control over how much you spend, allowing you to tweak spending depending on your requirements.  

You Can Easily See What Works

You don’t have to guess whether your Google Ads spending has been effective. You’ll be able to see the results right in front of you, as plain as day. Google provides a ton of data that allows you to see clicks, conversions, and other valuable information. If something’s not working, then it can be easily changed with just a few clicks.  

Scalable Ads

Google Ads is highly scalable. Want to get twice the number of leads? Google Ads can help you get them, and it won’t ask for twice the level of effort. If you sink in more money and continue doing what you’re doing, then you’ll see results.  

It’s Great for Conversions

It’d be nice if the whole world knew about your brand, but what really counts is the number of people who see your brand and who are likely to become customers. By targeting the right keywords, you can put together Google Ads that get seen by people who are ready and willing to make a purchase. And that’s just the time you want them to see not just any old website, but your website.  

It’s Faster Than SEO

You should definitely be investing in your website’s SEO, but that’s more of a long-term marketing strategy. The results will be seen in 1 – 2 years down the line. Google Ad PPC campaigns work much quicker since your ads will go live as soon as you hit the publish button. Investing in Google Ads can ensure your brand is profitable while you wait for your SEO efforts to bear fruit.  

It Offers a Prime Position For Your Brand

Google Ads appear at the top of the search engine results page. That means you can quickly get your brand seen by users, allowing you to outperform competitors who appear organically further down the results page. Ultimately, it helps to put your brand front and centre — which is exactly where it needs to be to attract customers.  

Your Competition Uses Google Ads

In a hyper-competitive digital age, it’s essential that brands do everything they can to stand out from the crowd. Regardless of which industry you operate in, you’ll have competitors who are also spending part of their marketing budget on Google Ads. By working with a reputable, experienced agency, you can ensure that your Google Ads are well-developed, well-thought-out, and in a position to get outstanding results.  

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