A Look Back and Ahead into Magento’s Success

Magento has been a leader in the ecommerce platform space for a long time. For almost 17 years of continuous improvement, the project went from being maintained by a small group of volunteers to a product so good that it was acquired by Adobe for $1.68bn in 2018.

Magento 1 sets a high bar for flexibility, customizability, and performance. Nonetheless, the second version, Magento 2, gains momentum and is expected to surpass its predecessor in popularity.

To get an insight into the future trajectory of Magento 2, we must understand why Magento 1 became so successful back in the day.

What’s the Secret of Magento 1’s Success?

Magento 1 was released in March 2008. The ecommerce landscape then was vastly different with platforms like osCommerce and Zen Cart being popular but limited in flexibility and scalability. Working with these platforms without “heavy” custom coding to get somewhat advanced functionalities was not seen as possible, so many small to mid-sized businesses had to suffer.

The release of Magento was a game-changer. By 2011, just three years after its launch, it had already become one of the most popular ecommerce platforms globally. eBay announced that it had invested in Magento in 2010, worth a 49% ownership share of the company, and in 2011 offered $180m to own the company.

A big part of its success was the platform’s open-source nature. It gave control and customization options for developers that were unseen before.

Perfect Timing

The economic atmosphere played its role too. Following the 2008 financial crisis, businesses gladly took the opportunity to work with cost-effective yet powerful solutions to transition online. Magento’s community-driven development model met this demand perfectly.

On The Wave of the Scalability Trend

Apart from what was already said, the platform had yet another noticeable advantage that contributed to its rapid popularity growth. Magento 1 could handle businesses of all sizes, from small startups to large enterprises. Its capabilities in managing large product catalogues and high volumes of transactions made it a reliable choice for many growing businesses.

What Do I Need a Development Agency For? Can’t I Do Everything by Myself?

It is possible to manage a Magento store independently, yes. But things are not as simple as they may seem at first glance. A Magento development agency is highly beneficial, especially for complex projects.

Agencies bring expertise, experience, and efficiency to the table. They’ll handle the initial setup and customization and will be useful at all stages, even for maintenance and support.

How Different Is Magento 2 from 1?

Magento 2 is surely built on the strong foundation of the first version, but it has several enhancements and new features that make it relevant to the current digital dynamics and requirements.

Performance is the most significant distinction. The newest version has the latest technologies, such as PHP7 and Varnish caching, to deliver faster page load times and to handle today’s immensely large transaction volumes easier.

The purpose of PHP 7 is to enhance server-side execution speed so that response times for user requests don’t take too long to process. Varnish caching, well, does what’s said in the name itself – it stores copies of web pages in memory, allowing Magento 2 to serve content even more rapidly.

Of course, Magento 2 itself has built-in support for full-page caching to again reduce server load and make sure that the user experience is smooth. So, with all these enhancements together, Magento 2 can and will remain responsive and efficient regardless of traffic conditions.

Is Upgrading to Magento 2 Worth It?

For many businesses still using Magento 1, the question arises whether upgrading to Magento 2 is worthwhile. The answer is yes for several reasons:

  • Magento 2 is way better in terms of speed, performance, and security.
  • This one’s important. Magento 1 no longer receives official support or updates, so Magento 2 is the secure and future-proof option you need.

For the transition to be easy, consider finding qualified magento 2 upgrade services. They’ll deal with data migration, theme and extension compatibility, and other technical aspects with ease.

What Are Templates in Magento 1 and 2?

Magento free templates shape the look and feel of an ecommerce website and both versions offer a variety of templates to choose from. Different templates cater to different industries and business needs and range from a magento template free to premium.

Worth mentioned that while many stores out there will find a suitable template that meets their needs, for others it may not be the case. If that’s the situation, you can go with a custom design to achieve that level of brand identity you want.

Intuitive and User-Friendly Administrative Capabilities

Magento’s latest dashboard gives you a clear overview of key metrics, such as:

  • Sales
  • Orders
  • Customer data
  • Many others

You as a store owner will appreciate how easier it has become to manage your website, and how enhanced navigation and improved menu structures reduce the time needed to perform various tasks, be it adding products or configuring complex promotions.

To have an interface that’s designed with responsiveness in mind is important. What’s equally important today? To have an interface that works well on various devices with small screens, like tablets or smartphones.

A user-centric mind may not seem like a big deal, but it’s actually an important factor that determines how efficiently you manage your internal operations.

Modern Security Algorithms for Modern Threats

To have a safe shopping experience is an absolute must. Your ecommerce platform is expected to have all the needed advanced security features to protect your business and your customers from cyber threats and any kind of security breaches.

Magento 2 has everything to protect your website. It, of course, has the built-in support for HTTPS for encrypting data that’s transferred between the server and the client’s browser. Two-factor authentication (2FA) is also there.

But the platform has more to offer in terms of security. A security toolkit also includes:

  • SQL injection
  • Cross-site scripting (XSS)

This and regular security patches prevent unauthorized access and data breaches so that both store owners and customers can swim in a secure environment.

Final Thought

In conclusion, Magento 2 is positioned to become even more popular than its predecessor, thanks to its enhanced features, performance, and security.