Germany’s Leading Sports Nutrition Brand ESN Launches in the UK Amidst Record €683M Turnover

Germany’s top sports nutrition brand, ESN, has officially launched in the UK, marking a significant step in its global growth strategy. Known for its high-quality protein powders, bars, and innovative sports supplements, ESN aims to cater to the UK’s fitness and gym enthusiasts while replicating the success it has achieved in Germany.

This expansion aligns with the growing demand for premium sports nutrition products in the UK and reflects the brand’s commitment to supporting ambitious training goals and enhancing athletic performance.

A Legacy Built by Athletes, for Athletes

Founded in 2007 by athletes deeply involved in Germany’s fitness community, ESN was born out of a desire to fill a gap in the market for premium-quality protein powders and supplements. The brand’s roots in athlete-driven innovation have shaped its mission to deliver products that meet the real needs of the fitness world.

Over the years, ESN has grown into a household name in Germany, offering products designed to serve elite athletes, gym-goers, hybrid athletes, and anyone pursuing high-performance training goals. ESN’s motto, “from athletes for athletes,” reflects its commitment to continuously refining its offerings based on feedback from the athletic community.

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Record-Breaking Growth for Parent Company The Quality Group

ESN is part of The Quality Group (TQG), which also owns sister brand More Nutrition. TQG has experienced record-breaking growth, with its sales surging by over 50% from €451 million in 2022 to €683 million in 2023 (April 1, 2023 – March 31, 2024). Backed by CVC Capital Partners since 2022, TQG’s unique direct-to-consumer and social commerce business model has been instrumental in driving this success.

The company’s growth is supported by a robust international team of 1,200 employees and an experienced management team, enabling rapid expansion and innovation.

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Setting Up for Success in the UK

As part of its UK launch, ESN has established new offices and a warehouse to optimise logistics and enhance the customer experience. This move reflects the brand’s dedication to providing seamless service and ensuring product availability nationwide.

Philipp Markmann, General Manager of ESN, expressed his excitement about the launch: “It’s a landmark moment for us as a brand, and we are primed and ready to serve the UK gym and fitness community. We’re committed to overdelivering on customer expectations through innovative, high-quality products and exceptional service.”

Innovation Backed by Science and Athlete Feedback

One of ESN’s unique strengths lies in its state-of-the-art production facility, where all products are developed and manufactured in-house. The brand employs a multidisciplinary team of medical doctors, nutritionists, food technologists, and chemists to ensure its supplements meet the highest quality and effectiveness standards.

Mike O’Leary, Head of Product at ESN, emphasised the importance of collaboration: “We’ve always been laser-focused on bringing a science-driven approach to the supplement industry. Athlete feedback plays a pivotal role in shaping our products, ensuring they meet the ever-evolving needs of high-performance individuals.”

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Partnering with UK Athletes

To establish its presence in the UK, ESN has partnered with some of the nation’s most prominent athletes, including:

• Michael Sandbach, HYROX World Record holder and 2024 HYROX World Championships Runner-Up
• Jack Eagles, the youngest-ever International Fitness and Bodybuilding Federation (IFBB) winner

These athletes rely on ESN’s industry-leading products, including bestsellers like Isoclear Whey Protein Isolate, Designer Whey Protein, and Designer Protein Bars, to fuel their performance and recovery.

Looking Ahead

ESN is determined to make its mark in the UK by targeting health-conscious individuals, elite athletes, and gym enthusiasts who seek functional, high-quality sports nutrition products. The brand’s athlete-first approach and relentless focus on innovation position it as a game-changer in the UK fitness market.

As ESN embarks on this new journey, its products are now available to UK customers online at uk.esn.com. With its proven track record, athlete-driven innovation, and dedication to quality, ESN is set to become a staple in the UK’s fitness community.