Hurricane, an awarding-winning video marketing agency, unveils a new brand identity today to better deliver its creative direction and support future growth. Established in the same year as YouTube, Hurricane has rebranded to reflect the evolution of the company and the changes to video marketing itself.
The rebrand is being rolled out with a new website and online presence which accurately represent the business. From an idea formulated by MD, Jon Mowat and Creative Director, John Lanyon, ten years ago, Hurricane has expanded into a well-established company, regularly working with agencies and directly with clients on all aspects of video marketing from production to seeding.
Founder and MD, Jon Mowat said:
“Our old brand reflected the historical role that video has had, but everything is much more integrated now. It is no longer enough simply to make great films they have to fit into a coherent video marketing campaign. Hurricane as a company has grown with this change and it is time for the brand to reflect this.”
“We have achieved so much with Hurricane already growing from a two man creative outfit to a team of highly skilled designers and film-makers producing videos and campaigns for a wide selection of top brands.
“We see video as being ever more significant in the marketing mix. Brands will become increasingly sophisticated in how they use video and we will continue to provide them both with great content and the expertise to ensure it is watched by the right people. We continue to put our clients’ objectives first, creating effective campaigns to ensure that we reach our goal of being a national leader.”
Hurricane is well placed in the vibrant creative scene of Bristol, where talent and depth of technical expertise are plentiful, and the city is also near enough to London to attract national and international contracts, which enjoy Hurricane’s results-driven but approachable service. Although Hurricane has grown rapidly, relationships are still at the heart of the brand with over 90% of customers returning within 12 months.
For John Lanyon, Creative Director:
“In order to move forward as a business you need to keep evolving. We’ve always been great at adapting to, not only a changing business environment, but also a changing economy. The rebrand acts as a statement about who we are now and where we want to go in the future.
In both creative and business terms, we want to continue to push the boundaries of video marketing, to find new ways to excite and engage audiences, and most importantly continue to make work that we can all be proud of.”
Looking for a fresh perspective on how to move the Hurricane brand to the next stage, the team collaborated with two South West agencies in Bristol – Hype and Slippers on branding and fffunction for the website redesign. For David Robinson, Creative Director and Founder of Hype and Slippers:
“Although many creatives don’t recognise it, thinking about brand and identity is hugely strategic. The core emotions we produced with Hurricane represent who they are as a team, how they work with their clients and what their aspirations are for the future.”
Creative Director of fffunction, Peter Coles, said:
“We’ve been working closely with the team at Hurricane to design and develop their new website, to help align their digital home with their new brand. It’s been a pleasure to work with such a creative company, that’s willing to push boundaries, and present themselves in a bold and striking manner. We’re really pleased that we’ve been able to help them in achieving their vision.”