Neale Simmons of Ultimate Branding takes a a look at what you need to consider before you invest in corporate gifts.
Choosing corporate gifts for your clients is a fantastic way to build on your working relationship. Nobody expects to get a gift, but it is a nice extra present to show that you are thinking of your relationship and appreciate their business over the festive period.
- Choose corporate gifts that you would be happy to own and put your name on
The best test of whether your clients or customers will be pleased with an incentive or promotional gift is your own feeling about it. If you think it’s a cheesy, inexpensive bit of promotional fluff, chances are that they’ll see it the exact same way. Remember that your customers and clients will associate your company with any item that carries its name. When you choose promo giveaway items, be sure to choose items that speak well of your company.
- The best corporate gifts are the ones that your recipients will use daily
If the aim of your corporate gifts campaign is to keep your name in the minds of your customers, choose items that you think will get daily use. Some good examples are bags, mugs, useful desk gadgets such as powerbanks or mobile telephone holders and writing materials.
- Consider your goal when choosing corporate gifts and make them relevant to your event
There’s always a reason for giving a gift and that reason will help dictate the items that you choose to give. If your intent in giving the gifts is to increase the brand recognition of your company then you should choose something that is associated with your business to help further the association in the minds of your customers. Also consider the event as promotional gifts that are meant to increase name recognition will likely be far different than those chosen to mark a celebration or anniversary for your business.
- Make corporate gifts a line item in your company budget
It has been proven that the most effective method of creating relationships with potential customers and retaining your existing business relationships is by way of corporate gifts. Everyone loves a good and useful gift and these are more than a feel-good measure. If your customers are carrying your gifts around they are not only grateful for your gift but promoting your business to everyone they meet. No other advertising is as personal or powerful as a gift.
- Acknowledge exceptional contributions with corporate gifts
There are times throughout the year that employees, contributors and customers will make exceptional contributions. Make it a practice to acknowledge those contributions with a gift that will make your appreciation tangible. For an employee, double the impact of the appreciation by presenting it publicly.
What should you do next?
Work with an acknowledged expert and professional at a company that specialises in supplying promotional and corporate gifts. We at Ultimate Branding Limited have account representatives with years of experience who will help you make good choices and assist you with every step of your order.