What to remember when creating your company’s website

Building a website for your business is essential if you wish to be competitive in this digital age. So before you begin, it is wise to consider a few important points.

shutterstock_156863096Choosing the right domain name

A good domain name should be short and yet say what you want it to. It needs to reflect your product or service and almost impossible to misspell. An important part of online business is search engine optimization (SEO), as easily accessed sites get more customers. A little research at the outset will pay dividends in the long term.

Choosing the right host provider

Before selecting the right host package, it is important to consider the nature of your business. If your website will be media rich, with lots of images, video and presentations, then you need a package that can handle hi-end media. It’s always a good idea to have 24/7 in house support, as well as security and a backup service. Most providers offer scalable solutions, so find the right package for your website. If you are looking for a reputable online company, PAC web hosting offers the best web solutions for all businesses.

Content Management Software (CMS)

This component is the application that will be used to build your site. There are several popular choices, such as WordPress, which is suitable for informational websites. If your business is more e-commerce based, then Magenta is a good option.

Clean design

Many people misunderstand this, and create multi coloured sites with flashing graphics, based on the idea that the more action there is, the better the site will be. Actually you want people to focus on your brand value, not be distracted by graphics and large amounts of text. Sometimes simple is best. Here is some more information on website design.

Site navigation

If a website is difficult to navigate, potential customers are likely to leave and never return. One way to achieve this is to imagine you are a first time visitor to the site and try to see things from a newcomer’s point of view. Unnecessary pages and links should be removed, and pay attention to the navigation streams that work, while eliminating those that do not. One good idea is to create a site map, which will help search engines find your website.

Social media interaction

This is a must for all online businesses and the list of social media sites is growing daily. If your site is not linked with the right social media platforms, then you are not taking advantage of the networking available.

The right content

Another critical area of any website, your text should be original and of high quality, with the right keywords in the right places to enhance search engine rankings. The text should also complement your product or service and be free of any spelling or grammatical errors. Bad writing looks very unprofessional, so make sure the content is both relevant and correct.

If you consider the above points before setting out to create a website, you can be sure that your online presence will be one that enhances your business.