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One of the best things about internet marketing is the fact that it is an accessible marketing instrument, regardless of the size of your business and its marketing budget.

Internet marketing is also very measurable, which means the campaigns you’re investing in will have a clear, trackable return on investment or ROI. For small businesses, internet marketing provides a cost-efficient approach to reaching a large number of people.

Despite its cost-effectiveness, there are times when you can save money on internet marketing without reducing its effectiveness. To help you get started, here are some of the tips you can implement immediately.

Build genuine relationships

The majority of today’s internet marketing campaigns involve paid posts, working with influencers to advertise your brand or products and staging a comprehensive content marketing effort to attract a highly targeted audience. Instead of paying influencers and external sites to get the word out, it is actually possible to develop genuine relationships with influencers and site owners.

The relationship between Boosted Boards and several YouTube influencers – particularly Casey Neistat – is a classic case in point. Instead of paying influencers for mentions and promotional content, the guys at Boosted Boards get top influencers involved in many of their product development processes.

Keep in mind that Boosted Boards started life as a small tech startup. They didn’t have the gigantic marketing budget other tech startups had, which is why their efforts in forging positive relationships with influencers was considered ahead of its time. A lot of top YouTubers soon started using Boosted Boards in everyday activities. This meant the product appeared on many popular YouTube videos, attracting a lot of attention in a short period of time.

Invest time and energy

An experienced entrepreneur with a knack for internet marketing, Tai Lopez, once told me a secret that I have been using to grow my businesses these past few years. He said that internet marketing is about balancing time and money. If you can’t spend a lot of money on your campaign, you can still make a big impact by investing a lot of time and energy to make up for it.

In a content marketing campaign, for instance, hiring experienced writers to craft your content is the ideal way to go. If you can’t afford to hire professional writers, however, you can actually take the time to learn more about copywriting and content marketing in general. This will allow you to produce your own content, saving you a lot of money in the process.

Save on mistakes

Last, but certainly not least, always consider the risks you face before making internet marketing-related decisions. It is often much better to spend a little bit extra on professional services and better tools, than to save that small amount only to lose more on mistakes in the future.

Internet marketing campaigns need to be precise and well-crafted for them to be effective. If you are not sure about what you’re doing, it’s best to get experienced professionals to help you every step of the way. After all, spending $500 on a campaign that produces great results is much better than spending $100 and getting nothing in return.

Let’s not forget that internet marketing has that one trait we love so much: measurable ROI. You can keep track of the return on each campaign in real time, make fine adjustments to make the campaign more effective and even decide to stop the campaign early if necessary. A good internet marketing campaign will almost certain pay for itself when you start tracking the exposure, attention and sales you get in return.