It’s important to create a self-sufficient brand that is capable of fending for itself in the unforgiving world of business. However, a successful enterprise will recognise the value in tying relations with other companies from the same industry or even from other industries that can provide some kind of benefit for your own endeavours. An example of this is how smartphone manufacturers invest time and resources into strengthening relations with component manufacturers which can help them during the building process and take a workload off of its back.
One of the most popular ways in which companies go about nurturing these relations is by inviting other brands or organisations to events or conventions they host, or even select parties where company CEOs get a chance to discuss business and also get acquainted to one another. Even if a company isn’t the one organising the get-together, it can still meet a lot of new potentially new partners and business associates. Going back to the original premise, when it comes to actually inviting everyone to the event, it can get very costly, tiresome and tedious to phone them all. That is why many top businesses use company greeting/invitation cards that convey a deeper and longer message in just a few words.
Here are some of the things that should be featured on the invitation card to make it look both professional and explicative of the host company:
- Things must be kept nice and simple. Using too many graphical templates will take the attention away from the invitation’s subject, which is the host. A couple of stylistic artifacts in the corners is commonly seen and also reasonable, because it brings a touch of style to the invitation while still keeping the focus on the host.
- It must use colours that convey professionalism and top notch service. This means that unless it’s the company’s brand colour, there shouldn’t be any pink or any other strident colours used for what should be a minimalistic design in the first place. Colours that demand respect and convey professionalism are gold, white and even black, for example.
- As it is simplistic in design, it should also be simplistic in the message it tries to send out. What this means is that the text on the invitation shouldn’t be a 2 page monologue about the history of the company and its view on global warming. The message should be succinct, detail the name and credentials of a company, the actual formal invitation (We invite you to…) and the address. It could also include the company website or another source from where the reader can learn more about it.
Depending on how big a company is, when it sends out an invitation the reaction will differ because readers might even be familiar with its accolades or accomplishments. A company like Samsung for example doesn’t have to introduce itself and get right to the point, so it’s easier for them. But compiling a compact and attractive invitation can make any reader curious as to what’s coming.