Today’s customers are desperate to build connections with their brands, and there’s never been a better time to do that than right now. There are more ways for modern consumers to talk to each other than ever before, from SMS and instant messaging to phone and video calls etc.
Since the communication strategies available to us today are broader than ever before, it seems surprising that so many companies are having trouble getting through to potential customers. The problem could be that we’re doing something wrong, or it could be that the old-fashioned cold call is finally dead.
Once upon a time, cold calling was the easiest way for a brand to reach out to a potential customer, hopefully earning their business in the process. However, now that today’s clients are sick and tired of traditional marketing methods, the old-fashioned call is no longer as popular as it once would. Instead, tech founders are now beginning to build stronger solutions for communication that appeal to the modern consumer base.
Engaging the client before the call
The first thing you need to know if you’re going to continue connecting with your customers over the phone is that you have to “engage” your people before you speak to them. To engage first, you’ll need to follow a process that doesn’t involve any cold-calling or standard advertising practices. Although this might mean changing some of your habits, it’s worth noting that if you do it right, this process could lay the foundations for you to build a seven figure company in no time.
Here are the steps that you need to follow to communicate through engagement:
1. Focus on the right niche
The first thing you need to do is make sure that you’re speaking to the right audience. While passion is important when you’re running a company, knowledge about your industry is what matters most. Make sure that you’re selling what you’re good at, and that you’re reaching out to customers who are interested in whatever you have to offer.
2. Build on thought leadership
Although content is still king in the marketing space, it’s worth noting that there’s a lot of noise out there for brands to get through if they want to make a real impact. If you expect people to listen to you, then you need to get above the clutter. One of the best ways that you can do this is to establish yourself as an expert in your space and exemplify the leadership that your customers are searching for. Blogging, posting podcasts, or even guest-posting on websites in your industry are all fantastic ways to improve your brand leadership potential. Just remember that you’ll need to try to be transparent, honest, and focused on value if you want to get the best results.
3. Work on referrals
Finally, remember that referrals and social proof can do wonders for the growth of your business. The more you earn positive testimonials from your customers, the easier it will be for you to earn the trust and loyalty of new people in your niche. Be good at what you do, and seek out any referrals that might be good for your reputation.
If you can do these things, then you can get more sales from your calls, and more benefit from your overall marketing process. The key to success in today’s marketing world said Aidan Booth is making sure that you develop the right connections, and keep your customers engaged with your brand as you continue to grow.
Above all else, remember that authenticity sells, and this process should center around that fact. If you want to build a 7 figure business, then make sure you build an authentic set of relationships with your authentic company.