How to learn from big brands to make your message stick…

9 of the most memorable uses for printed vinyl stickers, and with 24/7 promotional impact!

It’s easy to get caught up in the whirlwind of online advertising, pay per click and social media when looking to promote your brand or service.

Yes, it’s good to be looking forwards for the latest thing, but don’t forget…you need plenty of strings to your bow, or slices in your marketing mix, if you want to succeed in growing your brand…and more importantly your SALES!

With print and digital imaging constantly evolving, uses of once-humble printed vinyl stickers are exploding, and brands throughout the UK are making the most of these instant, economical and eye-catching branding opportunities:

Supreme

Promotional vinyl logo stickers

Leading Streetwear brand Supreme are known for their now famous red logo. Their highly sought after printed vinyl stickers regularly change hands on the internet for £’s each. These simple, but eye-catching and waterproof printed stickers couldn’t shout the brand name any louder!

 

Ray Ban

Printed Floor graphics

Sunglasses brand Ray Ban chose printed floor graphics to promote their brand and logo for instore and retail point of sale promotions. Printed floor graphics and stickers are ideal for areas of high footfall and especially where shelf and wall space is at a premium.

Food Standards Agency

Hygiene rating window stickers

Catering establishments of all descriptions are now rated for food hygiene standards, and the FSA chose these high visibility window and door stickers to promote their message loudly to would be diners. Ranging from 0 to 5 for the highest level of hygiene, these double sided window stickers convey a powerful message for all to see!

 

Sky Sports

Printed vinyl sticker sheets

Media giant Sky Sports chose individually cut stickers presented on sheets to get their joint branding message with F1 across. Sticker sheets can be supplied in a range of standard A4, A5 or A6 sizes…or completely bespoke. The individual stickers peel cleanly off the backing sheet, and are ready to go.

LBC Radio

Reflective safety stickers

National radio station LBC chose high visibility, screen printed, reflective, yellow, self-adhesive stickers for this year’s ‘Be Safe Be Seen’ campaign. Bearing the famous LBC logo, the stickers are distributed for sticking on school bags, bicycles, and 101 other places. Working in the dark or low light, these eye-catching stickers light up when caught in a vehicles headlights, in the same way as road signs and number plates.

Eurocamp

Printed GB vehicle bumper stickers

Camping holiday specialists Eurocamp have produced 10’s of thousands of oval cut car bumper GB stickers over the years. As well as having a practical use for those driving overseas, the subtle branding helps make Eurocamp a brand to remember. Printed vinyl bumper stickers are waterproof, and will last years in all weathers. Perfect for branding that goes on and on. And then on some more!

Capital Radio

Car window stickers

Think of a radio station. Think Capital Radio… the UK’s hit music station! Radio stations throughout the UK have been using printed car stickers for decades as a primary promotional giveaway.

They’re inexpensive, long lasting and can also carry a joint promotion or offer printed on the peel off paper backing paper. Printed in their millions over the years, printed car stickers are just as useful for charities, associations, clubs and any other membership organisations, keen to put their branding out there.

Mal Maison

Extra-large, outdoor, printed sticker graphics

Hotel brand Mal Maison used extra-large format, outdoor, printed sticker graphics to promote their forthcoming arrival in the ancient city of York.

Whilst the high site hoarding surrounding the refurbishment of their new destination kept passers-by safe from the building works, it also doubled up as a huge roadside billboard space.

Huge printed and laminated colourful graphics were fixed to the timber panelled site fence, and created a promotional branding opportunity that money couldn’t buy!

Heart

Printed labels on rolls

UK radio network Heart chose printed labels on rolls as a quick-win promotional branding idea. The labels are cut individually and peel easily from the backing paper…ideal for quick sticking at events and promotions! Bespoke printed lapel stickers are popular, fun and inexpensive…but another great way to get your brand noticed…and remembered.

If this has opened your eyes to the endless possibilities of printed vinyl stickers, and how they can help promote your brand, give them a go…

Companies such as edgestickers.co.uk will work with you to gain the most impact for your budget. They will offer helpful advice and know-how with art working, choosing the right types of materials for your job in hand and any other sticker related queries.