Browsing social media and generally being on your phone has earned a reputation for wasting time, especially in workplaces. Most employers assume that, if they allowed their team to use their phones when they wanted to, it would cost them in the end. However, this isn’t always true.

Social media, when used correctly, can be an asset to your company, instead of a hindrance. With that in mind, here are five ways to boost productivity in your business using social media.

boost social media

1. Boost morale of employees

As important as it is for your employees to focus on their workload, they need to take breaks if they’re to perform their best. Allowing them a lunch is important and legally required, but you should let them take mini breaks every now and then too. By giving them five or ten minutes to browse social media you help to refresh their minds so that they can return to their tasks with better focus and efficiency. This also shows that you trust them, which hugely boosts morale.

2. Collaboration within your organization

A team that works well together is invaluable in any shape or size of business. This is why it’s so important that you hire the right people for your company. The use of social media can further improve this teamwork by making it easier for employees to collaborate and communicate with one another. The use of social media messaging means that everyone in your business can stay in the loop on projects and company news, which is helpful and allows them to feel valued.

3. Create efficient marketing strategies

Social media marketing is one of the most efficient strategies out there. Not only is it incredibly low-cost, but it’s also easy to outsource or automate when workloads begin to pile up. There are also many social media marketing experts out there, like Currant, who can help you to get your network going. Because most of the world is on social media, it’s also a lot easier to boost your visibility with this strategy, resulting in a great return on investment.

4. Communicate with the customers

Communicating with customers used to be a long and difficult process. Unless you spoke to them in person, your customers used to have to call or send a letter or email, all of which could leave them waiting hours or days for a reply. The instant messaging on social media, however, significantly reduces this wait time. It also means that customers can get in touch with you at almost any time of the day, which improves your customer service and shows that you care.

5. Research any competing companies

Learning about other companies in the same service or industry as yours is an incredibly effective way to improve productivity. After all, if something works for a similar business, then it will probably work for yours. Social media makes it easier than ever to conduct competitor research. All you need to do is click on their social media page to see which posts gather the most engagements from their audience and which ones don’t work at all.

Social media can be a distraction, but, when used the right way, it can also boost productivity in your business.