The Golden Brand, one of the most prestigious Georgian business award, was given to Shangri La Tbilisi Casino in the Best Casino in 2018 nomination.
This is one of the famous Storm International network units, owned by Michael Boettcher and it has been awarded for the 3rd time in a row. The Shangri La Tbilisi has already received this award in 2016 and 2017.
The best Georgian brands are determined by experts and consumers. Voting took place in an open and transparent way. The survey conducted by THE FINANCIAL and Global Idea and had two phases. The first phase was for experts. Golden Brands were selected by top company executives, professors and higher educational institutions lecturers, business administration specialists, consulting groups, economic experts and state organizations and non-state business organizations representatives. The jury chose two favorite brands in each category for the nomination. The second phase was for consumers. A survey was conducted during it and one of the brands won the Golden Brand in each industry.
Shangri La Tbilisi Casino is located in the historic part of the city near the Bridge of Peace. This is the most modern and stylish gambling establishment in Georgia. Shangri La Tbilisi offers guests table games and slot machines made by the best world manufacturers. The complex also includes a VIP club and a restaurant.
When the unit first opened, the place was mostly visited by local residents, since it takes time to spread information about the new establishment among other countries citizens. One of Shangri La competitive advantages is brand’s popularity in the CIS countries and the former USSR, due to the fact that the first casino in Moscow was very famous and had a very good reputation among players, said Darren Keane, Storm International Chef Executive Officer.
Recently, the company has also managed to spread information about itself among excitement living fans in foreign countries as well. It took a lot of time and effort to attract foreigners to Shangri La Tbilisi, but now main clients and guests are from abroad.
The Georgian gambling market is small, with very high licensing fees and taxes on gambling equipment, so if the casino wants to be profitable, it needs to focus on players from other countries.
The peculiarity of the Shangri La work are significant winnings, jackpots and lotteries with big prizes. For example, in 2015 two new Maserati at once were played in Tbilisi. At the end of 2016, over the course of three weeks, USD 200 thousand and GEL 100 thousand was raffled. Each season, the casino holds new promotions with attractive prizes and large jackpot amounts. In this case, everyone who made at least one bet gets a chance to win.
If we talk about Shangri La Tbilisi, the main achievement is while working in such a highly competitive environment, the unit was able to achieve a significant market share, especially in the VIP sector.
Shangri La Tbilisi was the first gambling establishment in Georgia, implementing the initiative of responsible approach to possible social risks of over-gambling. Michael Boettcher’s Storm International, managing Shangri La Tbilisi, said that the program “Responsible Gaming” was launched in the casino on a par with other holding’s establishments. It includes strict adherence to the age limit of 21 for casino visitors, relevant informational brochures distribution in gaming halls, advice to players showing signs of dependence, and voluntary dependent players blacklisting.
Shangri La Tbilisi is considered to be the number one gaming complex in Georgia due to its high level of customer service and a great reputation.