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The importance of HTML5 for your brand’s mobile apps

Dominic Lill ,  ,  ,  ,  , 

With smartphones and tablets now commonplace throughout the mainstream consumer world, it’s little surprise that mobile apps have become increasingly important for online brands.

The accessibility and immediacy of mobile apps mean that consumers can interact and engage with online brands far easier than ever before. Furthermore, brands that don’t provide their services online via mobile apps now run the risk of being left behind by their more flexible, innovative competitors.

mobile apps

HTML5 technology has become an incredibly important solution for app developers looking to design and build consistent, on-brand user experiences for mobile users, regardless of the make or size of the mobile device. HTML5-powered apps have cross-platform capabilities like no other form of mobile app development at present. You can design and build a single HTML5 mobile app that works seamlessly on iPhones, Windows Phones, Android and even BlackBerry devices.

Cost-effective and forward-thinking for the mobile-first society

For businesses looking to build their first mobile app on a budget, HTML5 is the most resourceful way to design and build an app that can run on any web browser and within any server configuration. It’s also important to note that the internet as we know it in 2019 is a mobile-centred world. Multi-faceted apps that can operate on a host of mobile devices stand a much better chance of helping brands establish themselves and gain acceptance in competitive markets.

Combine rich media elements

An HTML5 mobile app is easily customised for visual and audio features. HTML5 is powered by JavaScript, which allows rich media support without the need for resource-hungry plugins that can take hold of mobile devices and drain batteries at will. Admittedly, native mobile apps released separately on Android, iOS and Windows devices can resolve a host of idioms unique to certain mobiles that a one-off HTML5 web app cannot. However, HTML5 apps can be customised to create powerful interfaces for platforms brands care about the most.

In terms of the power of HTML5’s rich media, you only have to look at its impact on some of the leading online industries. In the world of eLearning, HTML5 authoring tools like iSpring Suite are making it easier than ever to create cross-platform experiences so that cohorts can learn together, immaterial of the device they learn on. The big-money iGaming industry has also seen several of its leading software developers adopt HTML5 across its entire video slot range, such as titles by developer NetEnt whose offerings appear across a range of sites compared at NetEnt Casino, which illustrates how these games are used by iGaming operators in all four corners of the globe.

Get the development manpower you need fast

For any successful mobile app, you need a team of developers that can get on with the job from day one. Fortunately, HTML5 is one of the easiest and most commonly used development languages used by programmers. It’s not difficult to find an HTML5 developer to lead your new app project, but it can be somewhat harder if you’re looking to pinpoint specialists in iOS or Android app development. Furthermore, because they tend to be more ‘niche’ developers, they’ll also command a niche salary too. Therefore, HTML5 developers can not only get the job done, but they can also be more cost-effective to hire.