Marketing your business doesn’t have to be a chore; it can be a lot of fun at the same time as getting you some great results for your business.
So, what are some fun ways to market your business?
Use social media
You can have some fun with social media when you market your business and really show people the personality of your company. People like to see real-life; they want to see what goes on behind the scenes, so showing humorous and fun posts of what goes on in your company is a really fun way to get noticed. Experiment with the different platforms, use Instagram stories, do a Facebook Live video, and always make sure you respond to and have a good chat with anyone who engages with you on social media.
Use promotional items
When people want to save money it’s things like the stationary and merchandise that are the first to go, but it is an integral part of your brand, and if the competition has their own merchandise then they’re going to stand out more than you will. Your promotional products can even be another business stream for you depending on what your business is but for example if you have a coffee shop then selling your own branded reusable coffee cups is the obvious thing to do. Tote bags, pens, mugs, etc. are also trendy too and even better if you can use eco-friendly materials.
Competitions and prizes
Everyone loves a free gift, so if you can give away desirable or fun items, it will get you noticed, it will get your posts and links shared, it will build brand awareness and enable you to connect with potential customers as well as gathering data. They don’t need to be expensive prizes, online ebooks, white papers, and checklists don’t cost you anything but your time. You could also promote your products through Facebook groups where members agree to try your product for free or a discounted price in exchange for an honest review. Physical gifts with your advertising on it such as balloons, smartphone wipes, key chains, fridge magnets, pens, and notepads are always a favourite too.
Guerilla marketing is a great way to get noticed and get people talking. Organize a flash mob or create a Youtube video. There are loads of great ideas online, so do some research and get creative.
Make the most of the media
It’s free marketing, so all you need is a good story, a reason for the press to want to feature you. Try creating a publicity stunt, or do something for the community, and send out a press release before the event. Introduce yourself to the media and offer yourself as an expert in your field. If they ever need someone to interview or quote, make sure it’s you who they come to. There are ways you can seek out opportunities like this by signing up to an email list like Help A Reporter Out.