Why all businesses need a marketing plan and strategy

A part of starting a business is formulating a good marketing plan and strategy, which involves knowing your target audience and your business’ short-term and long-term goals.

It’s essential to have a solid business foundation by creating realistic marketing strategy and plan. Your next actionable steps based on the needs and wants of your customers more than the profit you could earn because happy customers mean a healthy business.

marketing plan and strategyIn this post, you’ll learn the good reasons why you need a good marketing plan for your business.

Organization: Your blueprint to success

In basketball, you need to have a great game plan and the same goes for businesses. If you want to become successful, you also need to organize your marketing campaign by starting with a great marketing plan. By doing so, it will eliminate any guesswork and minimize business risks, thus you losing less money and realizing the positive results of your marketing efforts.

But how do you ensure that you have an organized marketing campaign? Here are some tips and tricks to promote an organization and achieve business success to implement a successful marketing plan:

  • Clear goals: Meet your marketing team and define your short-term and long-term marketing goals. If you own a home-based business or a small business, set your business goals and align them with the emerging needs and wants of your target customers.
  • Define your customers: What is your product all about? Do you want to promote and sell it to young professionals, parents, or older adults? By determining your target audience based on demographics, their needs, and preference, you’ll be able to formulate a targeted marketing campaign aligned to specific individuals, groups, or organizations.
  • Right budgeting: Set a particular budget, so you have a clear idea of how much you’ll willing to spend in a marketing strategy. It will avoid overspending and wasting of money which will put the blame back to yourself at the end.
  • Task management: Can you carry out your marketing plan alone? Do you need digital channels? Do you think you need to incorporate traditional and digital marketing strategies? You might need the help of a professional, such as Digital Marketing Agency Bristol.

Right timing: Keep everything timely to grow your business

A timely marketing strategy would need the collaboration and participation of everyone in your business. Every member should know the timelines and their own duties and responsibilities towards attaining your marketing goals. Any delay or disruption can make a big difference in the final outcome of your marketing campaign. That’s why you have to keep everyone on the same page by having a great marketing plan from the very start.

Here are some tips to ensure proper timing when implementing your next marketing strategy:

  • Meet your team: Make sure that everyone is present when you formulate a marketing plan to get their best insights and set proper expectations.
  • Send notifications: Keep everyone informed about the finalized marketing plan via your work email as a reference. If there would be any changes, keep everyone informed too by setting another meeting, phone call, email, and all other means to contact all your employees concerned.
  • Keep lines open: Open communication is important in any business. That’s why you have to promote open communication in your organization to encourage your employees to give their suggestions, observations, and insights about your marketing strategies.

Productivity: Marketing tasks gear towards objective goals

One of the important factors that a business owner should consider when creating a marketing plan is how to measure the success of a marketing strategy. You can evaluate your progress or productivity by using effective marketing tools that are suitable for your business niche and your products and services. In this way, you’re able to carry out your marketing tasks with a clear objective for a more successful marketing campaign.

For instance, if you’re into the e-commerce business, you need to measure the success of your digital marketing campaign using digital marketing tools, such as Google Analytics to measure your site’s metrics like your traffic, conversions, and leads. By doing so, you’ll be able to determine your strengths and weaknesses and continue on what you’re doing good, stop what you’re doing wrong, and improve on things you need to do better.

Here are the other helpful marketing tools you might consider using:

  • Social media: The power of social media is beyond what your eyes can see. You can use this powerful marketing platform not just to tell the world that your business exists but also to continuously promote your brand and engage with your target audience through your personalized posts, like videos, images, and infographics. You can use Buffer, a social media scheduling tool to manage your posts.
  • Graphics design tools: One free graphic design tool is Canva, wherein you can create social media posts, business cards, and marketing visuals, like infographics using free templates.
  • SEO tools: Search engine optimization or SEO is a great way to increase your search engine ranking and organic or unpaid traffic for long-term success. You can use Open Explorer to check your page authority and domain and the number of links (including the source) your site is getting.


All businesses need a marketing plan to keep everyone on the same page, which would greatly affect the success of your marketing strategy. All marketing plan would require the participation of all employees, so you can be productive and achieve your marketing goals on time. If you want to have clear goals and effective marketing strategies, make sure to formulate a great marketing plan that everyone fully understands.