Promoting your business with custom branded cooler bags

If you have not yet used insulated cooler bags to keep your food and drinks fresh and cool during a tailgating party, picnic, or while camping, you have probably seen someone with these bags.

Many businesses that deliver dairy products, drinks, and other products that need to stay cool also use branded cooler bags. As someone in such a business, you can brand these bags with a customized logo and marketing information to increase your brand recognition.

branded cooler bagsHowever, you must know how to do this so that it will make an impact in your business promotion endeavors. This guide contains insightful information that you need to succeed in this.

Designing functional cooler bags

Whether they will be used for your delivery errands or given or sold to customers for camping and outdoor activities, the first step is to ensure that they are functional. This way, people will carry them around and pass the intended message to as many people as possible. If they are sold out, the income will also be a boost to your business.

When making a functional insulated cooler bag, consider that they must keep the food fresh and drinks as cool as possible despite the weather outside. So, go for the best insulation technology possible. Most importantly, buy bugs that are strong and durable since they will be used outdoors. Lastly, make them big enough to accommodate enough food and drinks for the people using them.

Benefits of custom branded cooler bags for businesses

As soon as you have designed functional cooler bags, printing them with your company logo and an advertisement message will have numerous benefits for your company. These benefits will compel you to consider this marketing strategy immediately.

  • Brand recognition – As the delivery guy walks around town with the branded cooler bag, people get to see your brand name on the bags and get curious about it. Likewise, this will happen when people carry these bags to the beach, picnic sites, or any other outdoor event out there.
  • The popularity of reusable bags – As the world is struggling to clean the environment, people are understanding the importance of using reusable bags. Thus, your campaign to market your company with these reusable custom branded cooler bags is here at the right time and will be a big success.
  • It is cost-effective – This project is less costly compared to many other marketing strategies, especially media marketing. Business owners have the option of choosing simple cooler bags that are not expensive to give to their customers. They can also consider selling premium bags. For delivery companies, the bags will play the role of carrying goods while promoting the brand at the same time.


This is an effective company promotion strategy that is affordable even for beginners. If as many custom bags as possible are out there, your company increases its chances of being recognized by potential clients. Take advantage of this method since it will never get outdated whether you are in the food delivery business or not.