Tips to help you make a good domain name purchase for your online project

Coming up with a domain name is one of the most crucial decisions you will make as a website owner. This is because if you choose the wrong one, it gets hard for you to turn things around. As you launch a new website, you need a domain name that your target audience can easily remember.

The success of your website greatly depends on your domain name because it impacts brand awareness. While your domain won’t directly affect SEO, a poorly chosen domain name can cause other issues that lead to poor SERP rankings. Before you purchase a domain name, make sure you use a domain checker to see if it’s available. There are Hostinger free domain check tool available that will help you easily figure out if your chosen option is currently occupied. Additionally, you can use tools like WHOIS database lookup to get in touch with webmasters that may have registered the name you really want.

Choosing the best domain name from the onset is the best way to go, as it allows you to steadily increase your search rankings.

It can be quite challenging to come up with a unique domain name that’s catchy and easy to remember. That is why we have created this list of tips to help you with the process and help you make the right decision when you purchase your domain name.

1. Stick with .com

Just because you want a unique domain name, does not mean you should make your domain name unheard of. When you stick with .com, you boost your site’s credibility. Even though there are other domain name extensions available like .photography, .blog, or .pizza, .com remains to be the most established.

Since your blog is still new, people might have a hard time trusting that your site is credible if you use a domain extension that’s not .com.

Besides, using .com extension helps you promote memorability because it’s the first thing that comes to people’s minds when they write down a domain name. You need to understand that not everyone in your audience is tech-savvy. Most people do not know any other domain extension other than .com.

The last thing you want as a new blog owner is for your target audience to end up with error pages each time they try to find your site.

2. Use keywords in your domain name search

Keyword optimization begins even before you start updating your website with blog posts. You need to include keywords in your domain name so that each time users enter search queries; Google ranks you.

Before you start optimizing your domain name with keywords, find out if it’s available first. Use a free domain checker to do so, so you’re not forced to go back to the drawing board.

3. Keep your domain name short

The keywords play an essential role in traffic generation. Not to mention that this is the best way of telling search engines what your website is all about. This, together with highly revenant content, reserves you a spot on the first page of SERPs.

However, this does it does not mean you should stuff your domain name with too many keywords. You need to watch your domain length because it’s better to have it short and memorable than optimized, but too long to remember.

Ideally, you shouldn’t use more than 15 characters. Anything more than this makes it easier for your target audience to enter typos, and this will cost you traffic.

4. Make your domain name easy to pronounce and spell

It’s no secret that people have a hard time spelling and pronouncing certain words. Even though you want a unique domain name, don’t go for something that’s hard to spell or pronounce.

You want a domain name that you can easily share in writing and speech as well. After all, you never know how many new visitors you gain by sharing your domain name in person.

5. Keep it unique and brand-able

We’ve already established that your domain name has got to be unique. This ensures that it stands out in your visitors’ minds. Another factor to consider is the brandable of your unique domain name because every website should be marketable.

Branding plays an essential role in targeting your ideal audience. You should research other blogs in your niche to find out the kind of domain names they’re using. This sheds light on the route you should take as a new website owner.

6. Avoid hyphens in domain name

Lastly, you should avoid hyphens because they’re associated with spam domains. As a new website owner, the last thing you want is for you to be associated with spam content.

Another reason to avoid hyphens is that users are likely to forget to include them. Don’t hyphenate an already existing domain name since this is akin to shooting yourself in the foot. Most of your visitors will most likely end up on your competitor’s site.


Choosing a domain name might seem like a simple task, but it greatly impacts the success of your website. Make sure you use a domain checker during your search to find out which domains are available. Make your domain name short, unique, and memorable to boost traffic before you settle and make a purchase.