The internet has transformed the way we live – and most importantly, the way we work. From social media and online sites to video calls and virtual sales, today’s digital landscape enables more entrepreneurs than ever to start successful businesses from home.
These tech-savvy CEOs are known as ‘internet entrepreneurs’. Whether it’s launching a personal brand, a remote business, or even venturing into the fast-growing esports betting industry, there are so many ways to make money from doing the things you love as an internet entrepreneur.
In this article, we’ll be taking a closer look at internet entrepreneurs and the advantages of launching your business online. Want to learn more? Read on to see how internet entrepreneurship could change your life.
What are the different types of internet entrepreneur?
This is almost like asking how long a piece of string is! Internet entrepreneurs are at the helm of a diverse range of businesses and brands. One of the only things they have in common is the fact that their companies are based online – and that can cover everything from an optimised blog, an artisan shop, a YouTube channel, a virtual service, or a subscription brand.
How do internet entrepreneurs make money?
As well as revenue from sales, there are a number of additional ways internet entrepreneurs can monetise their business. These include:
Affiliate marketing or links
This is particularly popular for bloggers or influencers, who can receive commission from advertising particular products or services to their audience.
The entrepreneur will typically link the product on social media, and get compensation when people are ‘converted’. This can either be when they click on the link or actually order the product after clicking through.
Banner adverts and Google ads can be annoying if they’re getting in the way of a web page you want to visit, but bear in mind that this form of advertising is probably what’s enabling the page to keep running.
Often found on blogs or free information pages, brands will pay for ad space on high-traffic sites – which has the added benefit of allowing an entrepreneur to keep their page free for users.
Traffic brokers or lead generators
For any business, lead generation – which refers to the process of identifying potential customers – is a vital consideration. For online businesses, however, it’s arguably more important than ever. After all, they can’t rely on physical factors to find customers locally.
Traffic brokers, or lead generators, are internet entrepreneurs who sell internet traffic to other businesses that are looking to increase the traffic to their own site.
What are the benefits of being an internet entrepreneur?
There are many benefits of being an internet entrepreneur. For many people, it’s the convenience of working from home (or wherever else they fancy) whilst being their own boss. In fact, a whopping 62% of small businesses have no extra staff at all – leaving many entrepreneurs free to go their own way.
Internet entrepreneurs who do require additional staff also have more freedom than those with physical stores. Operating remotely enables them to hire the best employees from all over the country, or even the world. They’re also not limited to targeting local customers, which means their pool of potential clients is theoretically endless!
Intrigued by the freedom of becoming an internet entrepreneur? Why not pursue your dream business today!