Improving eCommerce store visibility during a pandemic

eCommerce is on the rise, particularly right now, with more people stuck at home due to the COVID-19 pandemic and brick and mortar stores forced to temporarily close their doors to the public.

Whether your business operates completely online or you’ve had to shut up shop for a while to comply with social distancing guidelines, there’s never been a better time than the present to start thinking about ways to improve the visibility of your eCommerce store.

Customers shop online for a multitude of reasons. It’s convenient, there’s a better chance of finding what you need or want compared to trawling the high street, it’s often cheaper, and you don’t even have to get out of bed or up from the sofa. During the COVID-19 pandemic, online shopping provides the perfect solution for anybody who needs to buy a certain item they can no longer get from stores and it’s the ideal outlet for a spot of retail therapy.

The boom in online shopping that we’re seeing right now isn’t set to go away any time soon. Even when things return to normal, customers are expected to be understandably wary about visiting the shops and will likely continue to shop online even when other options are made available once again.

For eCommerce store owners in every industry, this presents an excellent opportunity to work on improving online visibility and providing value to both new and existing customers.

Working with an agency

If you’ve got a long way to go when it comes to improving SEO, digital marketing, and your online presence, now isn’t the time to try and go it alone. Working with an experienced SEO agency will help you get the results that you need in the shortest possible time frame so that you can start getting found online and building your customer base at a time where more people than ever are browsing the web because they’re bored. Do some research into digital marketing and SEO agencies that are experienced with helping businesses like yours get results, like Big Surf Digital. They are a UK-based SEO and PPC agency with experienced staff who can help you put together highly targeted campaigns to boost your online visibility, get more website visitors, and improve your engagement with customers.

Get to know your customers

There’s never been a better time than the present to get to know your customers well. Don’t just focus on the people who are already buying from your brand, but also on your wider target audience. Find out more about how they are coping, what they’re doing, and what they need right now; not only will this help you forge a closer relationship with your customer base, but it also makes it easier for you to come up with content ideas that they are going to be genuinely interested in.

Create educational, relevant content

More people than ever are trying new things and learning something new, and they’re turning to the internet to get the content that they need to teach themselves from home. With people working from home or at home furloughed and waiting to go back to work, we’re seeing a huge increase in searches for tutorials and guides, and the sale of online courses has gone through the roof. So, there’s never been a better time to put together content that helps your customers learn something new.

Keep it relevant to your industry but focus on providing value to your reader and helping them achieve something. For example, if you run a store that sells kitchenware, you might want to come up with content that includes different recipes, ideas for cooking on a budget or even getting started baking your own bread. If your eCommerce website has been focused heavily on products so far and doesn’t have a blog, now’s the time to change that.

You might also want to consider creating video content and uploading it to YouTube. You can easily do this using a smartphone and simple editing software. Videos tend to get higher engagement compared to other forms of content due to their easy digestibility, and you can embed videos in your blog and link to your website in YouTube product descriptions to encourage traffic.

Social media engagement

Finally, don’t forget to keep up with your usual quota of content publishing on social media. In fact, now might be a great time to post more often than usual on social media, since the number of people scrolling their timelines for new content is higher than normal. Don’t focus heavily on product promotion but rather on building relationships with your followers. Along with posting informational and interesting links to content, consider hosting games, creating polls, and asking open-ended questions to show your followers that you care and strengthen the relationship that they have with your brand.

eCommerce is doing exceptionally well as a result of the current pandemic, so if you run an online store, don’t miss this opportunity to boost your online visibility and enjoy the rewards well into the future.