The top 10 books to help getting an eCommerce site off the ground 

Books are valuable resources that offer a unique perspective to life. Books offer unrestricted access to the body of knowledge and a timeless view of things. Owners of eCommerce sites can also read books for advice from experts to grow their business. 

Books about eCommerce can be authored by founders, employees, business partners, and other stakeholders in the sector. A good reading culture can help you tap into the perspective of these people and apply them to your business.

Let’s review some of the books that can help you in your quest.

“Bootstrapping E-commerce- How to import and sell on Amazon” (Second Edition2018)

Author: Antony Lee and Dana Barfield

Insights: You will get to learn from the determination of Antony Lee, a former bartender, who successfully launched a profitable six-figure site. There are also great insights into competitor analysis and product selection.

Other aspects such as overseas supplies and negotiation, branding, and logistics are covered in it.

“Products Research 101- Finding Winning Products to Sell on Amazon and Beyond”

Author: Renae Clark

Insights: This book dedicates its effort in the identification of the right product for a thriving operation. You will learn how to identify the right product, identify untapped products or niches, identify trends, and wholesale operations.

Reviewers on Amazon find the book as a perfect way of crafting a roadmap to eCommerce success.

“Electronic Commerce”

Author: Gary P. Schneider

Insights: This book offers a broad view of the development of eCommerce globally with special mention of China, Brazil, and India. The author incorporates strategies such as social media marketing, payment solutions, and other new-age marketing methods.

Dr. Schneider is a talented academician in Accounting and Information System. This book complements his 50 other publications.

“Smart eCommerce: Your step-by-step guide on how to maximize sales in your mobile eCommerce store

Author: Benjamin Gundgaard

Insights: To capture the huge traffic of mobile phone users, this is the perfect guide. This book has a 204-point guide and templates on how to set your eCommerce business for success. Benjamin has done a thorough analysis of top eCommerce sites like E-bay, ASOS, Walmart, Amazon, and the like to offer a business case perspective.

This book offers similar insights to those found in Mark Hammersley’s Google Shopping Book about optimizing your paid traffic for a high ROI.

“Designing eCommerce Websites- Over 50 UI design tips and tricks for great online shops”

Author: Matt Isherwood

Insights: This book helps tackle the technical aspects of your site. You will gain knowledge from the experience of Matt’s designing eCommerce websites and his teaching experience in UX principles. To optimize the user experience of your site visitors, you need to read this book. 

“Digital Marketing for Dummies”

Author: Ryan Deiss and Russ Henneberry

Insights: This book complements eCommerce as an online business. A foundation of the customer journey to sales is detailed. Valuable tricks to drive traffic to your site like paid ads, e-mail marketing, landing pages are taught.

“The Big Data-Driven Business- How to Use Big Data to Win Customers, Beat, Competitors, and Boost Profits”

Author: Russel Glass

Insights: Using business cases of companies like Apple and Blackberry, this book demonstrates the value of data in eCommerce. Russel brings a fresh perspective of using data as a prerequisite or an industry standard.

“SEO for Beginners: An Introduction to SEO Basics”

Author/Contributors: Search Engine land and HOTH experts like Anna Crowe, Loren Baker among others

Insights: SEO is a basic need in any online business, this book provides extensive knowledge on how to set your site. If you are looking to improve the ranking traits such as keywords and links it will provide all you need in it. This is a free e-book that you can request from their site.

“Boost eCommerce Sales and Make More Money”

Three hundred Tips to Increase Conversion Rates and Generate Leads

Author: Alex Harris

Insights: This book will give you strategies to retain clients for enhanced repeat business. It has a scientific way to increase conversions, lead generation tactics, and maximizing your profits. The strategy is made on the foundation of an annual marketing calendar.

“Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build A Business You Love, And Live the Life of Your Dreams”

Author: Jeff Walker

Insights: From Jeff’s experience of launching a business from the home, you will learn invaluable strategies in a step by step manner. Jeff uses practical steps and case studies to help your journey in making big money online. Reviewers—Like Dan Sullivan, President and Founder of the strategic Coach—hail this book as a masterstroke to their eventual success.

Can books accelerate your eCommerce launch?

The authors in the above books display their academic and business knowledge, with technical aspects of eCommerce. Investing in some of these books can greatly improve your chances of success by avoiding mistakes made by others.

Look for books that have case studies, technical strategies, and digital marketing aspects. This will speed up your eCommerce journey.