SEO is especially important for any business that is looking to target the right audience through search engine results. Across every industry, competition is fierce and so, this has meant that SEO is more important than ever before. As there are several ranking factors involved in the process of generating high organic search results, SEO can prove to be a challenge when it comes to executing it effectively.
However, when it comes to SEO, it is common for link building to be overlooked but it is one of the most crucial aspects of SEO. So, if you don’t have link building as part of your SEO strategy, then you are going to miss out on opportunities to attract more business and that could be the difference between success and failure. So, having an understanding of link building and how it can enhance your SEO strategy, with help from SEO agency London, will ensure you implement it where required.
Link building – What is it?
Link building is the process of getting other sites to link back to your website using a link within their website. Therefore, this will allow other users to navigate to your site even when viewing content on other websites. Search engines work by crawling through individual websites and it also crawls through the links that connect different websites. As a result, as link building can increase referral traffic, it will then work to enhance the authority of your site.
Essentially, to achieve organic link building, it can take a lot of time and it can prove challenging although when implemented successfully, it can enhance the success and reach of your website and business. While the value of link building should not be ignored many choose to avoid it or cut corners by using black-hat tactics to obtain links. Despite this, if you value your site and its success as well as your business then you should ensure that you put effort into earning high-quality links. If you opt to use unfair tactics to obtain links then you could find that your website becomes penalised and banned from search results.
Why is link building so crucial for SEO?
Google is highly complex with algorithms that are every-evolving but this makes link building even more crucial. This is down to the fact that links will help search engines identify sites and the keywords that they rank for. When it comes to SEO, link building is vital as it will inform search engines that your site is authoritative and a high-quality resource that is worth ranking. As a result, those sites that have more backlinks will then benefit from a higher ranking with search engines.
There are several things to consider when building links and the first is to understand that not all links are considered the same. Therefore, if you link to an authoritative site such as a well-known news website then that will have a higher impact on your rankings than if you linked from a relatively new website that’s a lot smaller. What this means is that you should focus on earning links that come from websites with a higher domain authority than your site by using a number of backlinks.
How do you successfully obtain links back to your website?
Fortunately, there are several strategies that you can utilise to get external website to link back to yours.
Creating content that is engaging, informative, unique and high-quality will encourage others to link to your site. If you want to ensure that people see your content then you should make it easier to find. Therefore, use promotional strategies such as email marketing or social media to share it.
It can actually be as simple as asking people you know or people you work with to link to your site. Of course, you have to make sure that you remain within the boundaries or parameters of your niche or industry but make sure that it is relevant.
Try and obtain reviews and mentions from influencers or industry leaders who are highly respected and regarded. Aim to get your products, website or service in front of them and ask them to mention you on social media or when creating reviews.
You could always use a link outreach service. Of course, you have plenty of options to build links on your own but many choose to use a link outreach service and this ensures that links are built in the right way and using the correct methods. Sometimes, professional advice and guidance can help you to benefit from white-hat link building tactics. This will ensure that your website and business maintains its integrity while all links will consist of high quality.
Link building is important
Every SEO strategy should have link building included within it and without it, the strategy will not be complete. While many choose not to use it because it is time-consuming and challenging, it effectively means that they are missing out on one of the most highly-effective SEO tactics. If you want your business to thrive, reach the right audience and rank higher then link building is a must. It will increase traffic, enhance domain authority and ensure that your business has every opportunity of becoming a success.