When it comes to internet usage, mobile reigns supreme. We’ve started relying on our smartphones and tablets for virtually everything, from social media to teleconferencing.
For that reason, having effective mobile marketing strategies is crucial for any business but especially for eCommerce businesses, because if you don’t actively engage with customers where they are, you will lose them to the competition.
So, if you still haven’t developed a mobile marketing strategy, you need to do it ASAP. To help you out we’ve compiled a list of 6 strategies best suited for eCommerce businesses.
1. Personalize your marketing campaigns
Did you know that nearly 65% of smartphone users are more likely to purchase from companies whose apps or mobile websites offer them relevant recommendations on products they might be interested in?
Personalization is huge in modern online marketing. Businesses and marketers have realized that consumers don’t like being treated like just another number on the list, so companies that manage to engage with their customers on a more personal level are more likely to form stronger relationships with them, foster a superior UX, and eventually, boost revenue.
There’s a number of ways you can use mobile marketing to make your customers feel like you are speaking directly to them. For example, you can run a mobile-friendly email marketing campaign. By using an email marketing service, you can track the users’ activity on your website and send personalized product recommendation messages.
2. Build a mobile application
There are many ways to boost your eCommerce business with a mobile app that shoppers can download.
One of the benefits that a mobile app offers is 24/7 visibility. For eCommerce businesses, staying in touch with your customers is crucial and having an app ensures that. Apps also offer an excellent shopping experience and the secured payment options make mobile apps a better choice for mobile-ready sites. You can also use an app to lure customers with deals, flash sales, and product updates through push notifications. It is a very effective strategy to keep shoppers engaged and amused.
3. Take advantage of SMS marketing
When we think about smartphones, the first thing that comes to mind is internet connectivity. The fact is, however, that they still enable communication in more conventional ways. The most prominent example is SMS messaging, which can be a great marketing channel for eCommerce brands. Still not convinced? Here are some stats to take into consideration:
- SMS messages have a whopping 98% open rate
- Roughly 90% of all text messages are read within 3 minutes
- The response rate is 209% higher than Facebook, phone, or email.
So, if you are able to reach out to people via SMS, you should definitely do it. However, bear in mind that sending a text message to a large number of recipients can be quite tedious if you’re using a mobile phone. A web platform or SMS gateway is a great solution that allows you to send bulk text messages around the world at affordable rates. Keep your marketing texts personalized and short, and make sure to offer recipients something of true value.
4. Create mobile-friendly content
Your eCommerce website is where you conduct your business, which makes it your most critical resource. Therefore, one of the most important mobile marketing strategies is to ensure that all your content is optimized for mobile, starting from your landing page to the checkout page. Besides providing outstanding UX for mobile users, mobile-friendly content also means meeting the search engine requirements for mobile-friendliness.
So, make sure that your mobile web content fits well on every screen size and that it loads fast. All in all, you are looking for a responsive design that showcases your offering in the best possible way.
5. Leverage the power of videos
Mobile users love video: more than 50% of all video content is viewed on mobile and 92% of mobile video viewers share videos with others.
This means that video marketing is a very effective way to influence buying decisions – about 85% of millennials said they have purchased a product after watching a marketed video.
When it comes to using video as part of your mobile marketing strategy, you have a number of options, including product explainer clips on your site and YouTube ads. Not to mention, videos are an excellent way to engage with your audience on social media, build customer loyalty, and a sense of brand community.
6. Optimize for voice search
Many of us have become used to speaking to our mobile phones. Besides standard phone calls, we also talk to virtual assistants and use our smartphones for video conferences. More than 30% of smartphone users worldwide use voice search at least once per week, which makes it a trend eCommerce businesses need to take into consideration.
When optimizing for voice search, you’ll need to find the long-tail phrases that people are likely to say to their smartphones. Long-tail keywords are more specific than standard keywords, which means that they usually have lower traffic volume, but also less competition. Need some more ideas on how to optimize your e-store for voice search? Here are a few:
- Reshape your content to be more conversational
- Improve your website structure
- Claim your business on Google My Business
- List your products on Google Shopping
As the eCommerce industry is growing at a rapid pace, competition is getting fiercer and customer expectations are increasing. So, if you want to stay ahead of your competitors, you’ll need to do everything in your power to provide a great shopping experience.
Having an effective mobile marketing strategy is a must for all businesses, but especially for those in the eCommerce industry. Luckily, making mobile marketing work in your favor is not as hard as you might think and these 6 strategies will help you get started off the right foot.