Whether you are starting a brand-new law firm or have been running a firm without an online presence for a while, you’re probably now well aware of the need to get online.
Today, more and more potential clients are looking for legal assistance online, and while recommendations still work well as a marketing tactic, many individuals like to conduct their own online searches and research different law firms on top of any that they have been recommended.
Clients also tend to look for individual lawyers and utilising the law firm software many companies can now recruit legal talent, integrate top lawyers, as well as allocate work effectively and fairly.
Word-of-mouth alone is no longer enough for many law firms, but the good news is that it’s easier than ever to get your law firm online overnight. Here’s how:
Build a website
The first step to getting your law firm online is a good website. This might take a while to complete, or you could set up a simple website using a DIY website building platform like WordPress, Wix, or Squarespace if you want to get online as quickly as possible and save money at the same time. Your law firm website should be easy to navigate, look modern, and have all the information that your clients are going to need to learn more about what you offer. If you want to take the DIY route, there are plenty of great templates that are suitable for law firms; all you need to do is customize them to your brand colors and add your content.
Search engine optimization
SEO is something that you probably won’t be able to get done overnight but you can certainly get started straight away. And the earlier you start, the better, since this will improve your website’s reach and make it easier for potential clients to find you when they are searching for relevant search terms in Google. The best way to start getting good results with SEO as quickly as possible is to work with an agency that offers SEO for law firms. 12AM Agency offers SEO services for law firms. 12AM has extensive experience with attorney SEO and is well-versed in the various popular ways that people search for legal services online. They will be able to put together a comprehensive SEO plan and strategies to help your law firm expand its online reach fast.
Getting started with producing online content straight away will help your online presence grow, make it easier for you to boost your credibility online, and provide information and advice to potential clients that will help you establish your authority in the legal field. Bear in mind that many people today who are looking for legal services are going to go with the firm that they felt they could learn the most from. A business blog on your website is a simple and easy way to get started. Create content that offers some value to the reader, such as offering tips to help somebody through a tricky legal situation or advice on navigating a messy divorce or custody battle. You are more likely to attract clients who feel like you’ve already helped them, and the more content you produce, the better it is for SEO since there are now more pages on your website for Google to index.
Get on social media
Getting set up on social media is certainly something that can be done overnight, but be careful not to leave it there. There are various social media platforms to choose from including Twitter, Facebook, LinkedIn, Instagram, and even Pinterest, but be careful with the one that you choose and make sure that it is somewhere you are most likely to find your ideal clients. For example, if you are marketing legal services to business owners and professionals, LinkedIn could be the better space for you. On the other hand, law firms that offer services that are more popular with young people might have more luck on Instagram, Twitter, or Facebook. There is no reason why you can’t use a variety of different social media platforms – this is encouraged – but make sure that your branding is consistent across each one and that you share content that’s ideal for the audience on that specific platform.
Set up a mailing list
A mailing list is a key part of any good law firm marketing plan and while you won’t be able to build this overnight, you can get it started quite quickly. Email marketing needs to be done right to get the best results, so it’s important to avoid being spammy at all costs. To do this, place opt-in forms everywhere you can, including on your website, blog, and social media pages. To encourage potential clients to sign up for your mailing list and receive your email newsletters, you may want to consider offering something for free such as an informational eBook or access to an exclusive social media community.
Law firms are one of the last industries to get online, but the good news is that if your law firm is brand new without an online presence or still operating mostly offline, it’s now easier than ever to change that quickly.