Marketing and advertising, as we know them today, are products of significant evolutions over the years. A few decades ago, one had to physically visit their target market or pay a huge sum of money to media outlets to reach their potential consumers. Therefore, it’s safe to say that advertising was quite expensive, and this made it difficult for upcoming entrepreneurs to break into the market.
Today, the story is different! There are a lot of free advertising methods that you can use for a start, thanks to the ever-advancing technology. With a click of a button, you can reach millions of people within minutes through your social media pages. Inasmuch as this might be beneficial for your brand’s growth, it also means you’re likely to face stiff competition from other people doing the same thing.
Fortunately, there are lots of marketing options to choose from as an entrepreneur. The rule of thumb is to use the most popular tools but in a unique and more fruitful way.
Here are some of the best tried-and-tested advertising methods to boost your sales today:
1. Digital signage
Digital signage basically means the delivery of digital content through high-definition screens or projectors. All you need is to find a good service provider like Omnially, and you’re all set for the new adventure. This innovation has become a very popular form of advertisement, especially in busy towns and cities.
The main advantage of this technology is that you’re able to deliver dynamic content to potential consumers. This is the exact opposite of printed signage such as banners and posters.
Keep in mind that times are changing, and so are consumer behaviours. One of the things that have become so obvious in this day and age is that many people like consuming dynamic content (videos) rather than still images. With digital signage, you can present every content printed on banners but in a fun and more attractive manner.
Another benefit of this innovative idea is that you can edit your content easily. As for posters and billboards, the only way to make changes is by printing everything all over again. Obviously, that’ll be quite costly to you as an entrepreneur.
2. Testimonials and endorsements
You’ve probably seen various celebrities featuring in various advertisement videos. This is one of the modern techniques that have proven to be quite fruitful. So, what’s the idea behind such adverts? Well, it’s all about mind games and trying to lure potential consumers.
Trust is a very important aspect of any business success. As a new or unpopular brand, it’s quite difficult to generate enough sales because people aren’t sure about the quality of your products. However, getting a celebrity to endorse whatever you’re selling will tempt one to try them out. The introduction of renowned personnel in your marketing strategy will also improve your popularity.
3. Web banners
The Internet is one of the best things to ever happen to modern society. Apart from improving communication, it’s made information (both educative and entertaining) easily accessible to the masses. Today, a good percentage of people have access to the Internet either via smartphones or PCs. As an entrepreneur, you can use this behaviour to your advantage.
One of the best ways to drive traffic to your website is through web banners. For those who’re not familiar with these tools, they’re basically the online form of the infamous billboards and posters. Banner ads can either be static or animated images displayed between texts or on the side channels of a web page.
Google allows you to display your products in this manner through their AdSense program. Keep in mind that this is a paid marketing method. So, you’ll need to come up with a budget depending on the number of people you’d like to reach within a given period. If you’re looking for value-for-money marketing investment, then this is the one!
Starting a business can be stressful, but successfully building your brand can be a very daunting adventure. One of the things you should focus on at the beginning is your marketing strategy. The modern advertising methods covered in this article will help kick-start your brand’s growth.
Digital signage involves the use of HD screens to present your advertisement content. Web banners, on the other hand, can display the same content but through small banners on web pages. As a start-up business, it would be prudent to try the easier ones first, like web banners. You can then go on and invest in digital signage or endorsements once you’re financially capable.