What are the basics of digital marketing?

Getting started with the fundamentals of digital marketing

Whether you own a company, work as a freelancer or are an artist, you need your work to be seen online. For that, there are various tools that exist, which can provide you with new clients, fans or followers. Some of them, you simply cannot go without. Here is a recap of the online marketing items that can help you understand the basics of digital marketing, before moving deeper into other marketing strategies.

basics digital marketing

How to cover your basics and more

If you are new to digital marketing, even the simplest tasks can seem like mountains. If that is the case, you need to read the points below carefully, to give you a head start on the basics of digital marketing. If you are already well-learned on the subject of online marketing, then you can go and read these other articles, which will help you grow into various other digital strategies:

Website design

Yes, this is the starting point of marketing online. In fact, it is the most important of them all, as it will represent your company. Therefore, its style, colours, images and videos will define your business in the eyes of unknown potential customers. If you miss your mark, they probably won’t come back again. Therefore, you need to spend some time on its design, to ensure that it resembles exactly the image you wish to reflect. Better to ask others’ opinions before putting the final touch.

Social networks

This was not one of the basic tools when they first came to be known by the public. But today, if you don’t use social networks to convey your messages and to feature your products and services, then you are way behind your competitors. It is not as easy as it may seem to create constructive visibility on social networks. You have to understand the language that is used on them, in order to get results. It might be best to call upon a specialist, if you don’t use Facebook, Instagram, Tik Tok and the other ones, on a regular basis.


Finally, let’s go back to one of the very first marketing tools that appeared with the arrival of the internet: e-mail campaigns. Although they can be considered as dinosaurs, it isn’t in a bad way. The use of e-mail campaigns is still today one of the most efficient ways to reach your clients. Add to this a business newsletter, that you will send out regularly, on a monthly basis, and you should be well covered… well, at least to start!