How to choose a digital marketing agency in London

If you plan to conquer the market, promote your brand, or create a promotional strategy correctly, then without the services of the marketing agency you can’t do anything. How to make the right choice? Several simple and obvious tips will help you in choosing a digital marketing agency.

digital marketing

The first impression is always true

Pay attention to how quickly the agency staff responds to your requests, how quickly you receive information. For example, if you have left a request on the site and are already tired of waiting for an answer or the manager who discusses the possible cooperation, suddenly disappeared somewhere, this is the cause of the alert.

Also, don’t wait for the rapid promises of the quick result. A competent specialist will first hold a preliminary analysis of your business and the site, and only then will be able to offer a strategy of promotion, work plan, their cost, and an approximate time to achieve the desired result.

If you are looking for a digital marketing agency London, turn to Focus on Digital. They will help maximize your online visibility and deliver a really exceptional and completely seamless customer experience.

Corporate website

Obviously, a professional marketing agency must have an attractive, convenient, informative, adaptive website. If this is not so, it can be concluded that specialists who are not able to make their services attractive, will not be able to help you attract new customers.

To have an attractive website, contact Cude Design. Their WordPress web design agency designs unique websites that are easy to use and convert website users to customers.

Experience (portfolio, cases, reviews, awards)

A successful marketing agency should have achievements. Examine the portfolio, look at the successful cases, so you can understand their effectiveness, interaction with the client. Certificates, awards, positive feedback testify to the professionalism of the agency.

Don’t forget about IT security. If you are looking for IT support services in London, select Totality Services. You can increase staff productivity and protect business data with their security services.

Do they have experience in your niche?

To develop an effective promotion strategy, it is necessary to well understand the specifics of the client’s business. Optionally, it would be perfect if the agency has examples of successful promotion of companies that work in your niche.

Are they real professionals?

Pay attention to the company’s blog and the quality of the materials placed in it. Content, relevant expert articles on profile, and related subjects are a good sign that you are dealing with professionals.

The agency’s experience can also be confirmed by participation in various specialized events, holding masterclasses, webinars, etc.

Comprehensive approach

Many studios work in specific directions: SEO promotion, SMM, context. But the reality is that the best result will be achieved in the implementation of an integrated approach. Therefore, it is worth stopping your choice on the agency that can work on your promotion comprehensively: to positively influence positions in organic issuance, traffic, behavioral factors, manage reputation, etc.


Quick and cheap? You are unlikely to get high quality. Comprehensive promotion is a long process that includes many directions, requires attracting different specialists, therefore the promise of instant results is inexpensive, a clear sign of non-professionalism.

Evaluation of efficiency

There are many different indicators (KPI) to assess the effectiveness of advertising and promotion: coverage, traffic, advertising channels, behavioral factors, target actions, etc.

Without competent analytics and assessment of marketing efficiency, the achievement of the necessary results and the development of the company is impossible. You must discuss in advance with the agency exactly how to track the effectiveness of their work at each stage.


Your contractor must form for you detailed monthly, and better weekly reports on the work done with information about the list of activities, changes in traffic, conversion, and other significant indicators, etc.

Reports must be built daily, and you should not depend on the marketer.

Cooperation under the contract

Professionals always work under the contract, plus the responsible contractor preliminarily stipulates the volume of work, the deadlines for its implementation, the budget, so that there are no unpleasant surprises in the cooperation process.

After you decide and choose a digital marketing agency suitable for you, you can move forward to higher leads and sales!