If you run a business, then you need good business support. Sometimes that comes from online blogs or talk support, but in reality, making your IT goals come to fruition requires good IT support in Kent.
The right technology for successful growth marketing can be achieved with the help of an advanced, even virtual IT support team. As marketing becomes more and more measurable and automated, the technology around it becomes more advanced and unfortunately, more confusing.
Not only that, but there’s so many marketing technology tools out there, how can you keep up? And, how do you know which ones you really need? According to Harvard Business Review, there are over 1,000 companies trying to sell some type of marketing technology in over 40 categories. Trying to manage all of the different aspects of IT that go into these business goals can be difficult for people who don’t have IT backgrounds or employees on staff full-time to manage support questions or problems.
The kind of marketing technology stack you need varies depending on your individual goals and needs, but generally, the main types you need to build the best marketing stack include:
- Marketing automation
A mere 22% of businesses are happy with their conversion rates. This leaves a lot of room for growth. Whether it is local SEO, organic searches, or mobile searches you care most about, companies all benefit when they use the right technology. Local businesses can use technology to target local consumers.
Local searches are important for businesses because they lead half of mobile visitors to visit stores within one day. Stores can literally get a customer within one day of their local search. Why does this matter? It matters because 78% of local-mobile searches result in offline purchases. People see something online, then they come into the local store and make a purchase. Understand that while online shopping is great, there are still a great many things that just need to be seen or reviewed in person before they are purchased.
One aspect of SEM is conversion rate optimization, or CRO. For most companies, an average of $92 is spent acquiring customers but comparatively only $1 is spent converting them. The first position for Google search results on desktops and mobile devices alike has a click-through rate over 30% which is why SEM is so important.
Email is full of potential even though many people think of it as outdated. Still a great way to keep in contact with customers, two-thirds of emails are read on either smartphones or tablets. But there can still be multiple problems managing email accounts which your organization can outsource to the proper IT support team.
Mobile commerce accounts for 30% of all e-commerce in America. This is only enhanced by the fact that one third of people use their smartphones as the primary internet-connecting device. For that reason 34% of purchases happen online.
The reason for this is that 80% of millennials have smartphones by their side at all times, with most people not only having two devices but connecting online with two or more devices at any given time. Consumers spent most of their time on apps and making purchases. Mobile marketing overlaps with other technologies like email to create a great relationship.
Marketing automation is the #1 thing that B2B marketers use to not only generate more leads, but to generate better leads. Using automated software helps to generate twice the number of leads compared to things like email software. Moreover, they are perceived as more effective.
Marketers are in agreement that converting leads is a top priority. And yet most marketers rely on email blasts as the main way they stay in contact with customers. Automation software proves a more viable way to integrate better technology and increase leads. 64% of marketers say benefits to implementing automation software within six months.
All of these key technologies can work together to benefit businesses large and small. While converting leads is imperative, most marketers still struggle with budget constraints. Many agree it is problematic, which is why such software helps to fill the gap between goals and budget.
Overall, start with the basics. Use the right technology for your business and put in the effort to use it correctly. To reach your marketing and IT goals, you need a sound strategy that combines different technologies. The right technology can aid successful growth marketing across any industry. If you want to learn more about finding the right technology, a good IT support team can help you.