Implementing a digital marketing strategy is one of the best ways to get new customers to discover your small business.
Digital marketing is both a cost-effective and incredibly powerful way of raising brand awareness and increasing sales, so if you’re yet to explore everything the online world has to offer, then there’s no time like the present.
However, there are many different types of digital marketing out there, which can make it hard for small business owners to decide on a starting point. This blog will give you some insight into some of the best ways you can market your business digitally, helping you to take a step in the right direction.
Search engine optimisation or SEO makes it easier for customers to find your business when searching for services on Google.
It can be time-consuming to plan and action an effective SEO strategy, so many small businesses end up partnering with an SEO agency Belfast to make the process much smoother and more efficient. SEO experts can perform keyword research for you, create content and help you to build a solid network of backlinks.
While doing SEO research yourself will be completely free of charge, you’ll be paying for the work with your time. Don’t forget that SEO isn’t just about making search engines happy – by optimising your webpages and having an informative blog, customers will find it easier to find the service they need.
Every small business should have a social media presence. While there’s no need to open an account on every platform, having one or two profiles will help you to reach a much wider audience.
Think carefully about the type of customer you want to engage and the kind of content you feel comfortable creating. For example, Instagram is a very visual platform that focuses primarily on photographs whereas Twitter is all about short messages and text.
Newer platforms like TikTok require you to produce short-form videos, which may be challenging if you’ve never tackled anything like that before. Whatever you decide, make sure your content is engaging and backed up by a long-term strategy for growth.
Having a list of customer e-mails can be a very valuable thing, so if you already have a database full of customer information, it’s time to put that to good use.
E-mail marketing is often underestimated, but it’s a tried and tested approach to marketing. You’ll be able to target both new and returning customers with your newsletters and really hone in on specific groups. Send out special offers to customers who might be interested in your new products or encourage them to fill out surveys or write reviews in exchange for a discount. An e-mail is essentially a direct line to your customer, so make sure you’re putting it to good use.
Even if your business mostly relies on in-person transactions, the right digital marketing strategy can bring more customers to your door, so give it a go today.