How to Run a Successful Online Bingo Brand

It was a game that seemed destined for the history books. Bingo had been a big part of British culture for half a century. But then the internet arrived. It meant that before the arrival of bingo games online the old pen-and-paper game of crossing off numbers seemed like it might be heading for the big gaming graveyard in the sky.

Its main fan base seemed to be elderly people who valued the social interaction as much as the classic game itself. The bingo venues were similarly old school – dusty cavernous urban halls that seemed to represent the previous century, not the new one.

Arrival of Online Bingo

Then the bingo miracle happened. Some online companies tried putting bingo on the internet.

Industry experts didn’t expect what happened next – that ageing bingo fan-base would surely never embrace the digital world.

But contrary to predictions, the world of online bingo exploded. Suddenly everyone wanted to play the new screen version of the iconic game.

The old players loved the new style of bingo convenience – and new younger players were enticed to join in the classic fun too. Here was simple, uncomplicated and affordable game with cash prizes that anyone can play.

Best of all, the players could now join in the action anywhere, anytime, on their portable devices. And the bingo boom has continued because it has never been easier to play.

This amazing rise of online bingo is all thanks to the pioneering sites which risked designing new versions of the game to go online. It clearly worked – and now online bingo is a well-established form of the classic pen-and-paper game.

These early online bingo operators had to create their new sites from scratch. Any others that have joined the bingo boom since have also had to design, create and launch new sites too.

There are many factors to consider in setting up your own online bingo brand and to help make it successful.

What does it take to create a successful online bingo site?

• Most importantly, you have to comply with the gaming restrictions and laws in the country where you operate. These vary around the world. You may need a special license or submit your business for approval by an official regulatory body. The games you offer may need to be checked and authorised.
• The new bingo site you create has to comply with established industry norms and to do that you will need to hire experienced and skilled web developers. The bingo site will obviously have to operate at all times with no bugs to hinder its smooth operation.
• It will also have to be legally and financially watertight. You will need experts to check all aspects of that too. You need to protect your own finances but also those of the customers too. The slightest hint of insecurity or unreliability will have players leaving in droves.
• There are lots of others trying to enter the booming online bingo world. There are profits to be made – but only by the best sites. That means that after all the technicalities are covered you will have to ensure the games on offer are attractive, appealing and different to other sites. The designers will have to be given freedom to be creative – and the ideas will have to be new.
• Try to establish a fun design theme throughout. And allow the web developers to create a variety of games to try to attract a wide selection of different players.
• It usually takes more than a few good games and flashy graphics to lure new players to a bingo site though. You will have to consider how bingo promotions work to entice players. This will probably include offering special deals, prizes and incentives to new players to encourage them to try your new site. You’ll want them to register and make deposits. This can be achieved with extra prizes or bonus offers like extended access or extra games.
• Think also about the overall feel of the new bingo site. Does it match the appeal of the old-school real bingo halls? There is a social aspect to consider. Some busy players want a quick solo game with no interaction – but others want to recapture the community feel of a real bingo hall. That is why it’s important to offer bingo rooms, chat rooms and forums. Some players want to play among friends and feel part of a bingo community.

To keep the social element of a game of bingo, many successful online bingo brands have incorporated a chat room for players to interact in between games.

• Of course it’s important to make sure it’s easy and pleasant to sign up to the site. Players are looking for fun, not lots of form filling. All aspects of customer services need to be covered to keep these players happy and encourage loyalty to your site. There needs to be a way of getting in touch and a friendly professional response awaiting anyone with a complaint.
• Encourage reviews of the site as soon as possible. Good reviews will lead new players to you.

The end result, of course, is to be a successful profitable online bingo business. But don’t let the money-making get in the way of providing fun and entertainment for all the players visiting your site.

Bingo is still a classic game with a simple formula that has never been more popular. Get it wrong and no-one will play at your site – but get it right and there will be a whole world of players coming to enjoy your site.