It is the goal of every business to grow and profit. Several organisations spend huge amounts of money and time finding the best strategies to accomplish this. Some have been successful, and others, not so much. SMS marketing platforms can help with your business growth.
Marketing is one of the main points for businesses regarding growth. There are several marketing methods that organisations can use to reach their targeted audience, but some work more efficiently than others. SMS marketing has proven to be one of the best ways for businesses to reach their potential customers and generate leads. However, it all depends on the platform they use.
In today’s blog post, we will discuss how SMS marketing platforms can help businesses grow and give them a competitive advantage. You will also learn the essential factors to consider before choosing any SMS marketing platform. If you are interested in all that and more, keep reading.
What is an SMS Marketing Platform?
Before we discuss the benefits businesses can enjoy from using SMS marketing platforms, let’s first explain what an SMS marketing platform is. Simply put, it is a tool that helps make it easier to send messages to your contact list. It is also called a text marketing platform or software and can be free or paid, depending on the operator.
SMS Marketing Personalisation and Brand Loyalty
Although it may be hard for some people to believe, there is a link between SMS marketing personalisation and brand loyalty. Businesses are always advised to grab the interest of their customers by creating meaningful content that is relatable and not irrelevant messages that can quickly bore them.
With SMS marketing, it is possible to personalise your text messages and communicate with your target audience on a more personal level. You can refer to them by their name rather than generic names like “customer” or “client”. As you continue using this strategy, your SMS marketing campaign recipients may feel attached to your brand and become loyal customers.
Why Use SMS Marketing Platform?
If you are wondering what benefits you can enjoy from using SMS marketing platforms instead of sending your messages manually, there are many. Top SMS marketing platforms have numerous tools to simplify sending promotional text messages, and you can quickly achieve your goal.
As a business looking to grow, you must be able to communicate with your audience and customers quickly. By using SMS marketing platforms, you can achieve this. Messages are sent to your audience’s phone regardless of whether they have an internet-enabled phone or not. All that is required is their phone number, and the messages will be delivered to them.
Higher Open Rates
Text messages have a higher open rate and click-through rate than emails. This makes them the best option for businesses to use when marketing their brand, products or services. According to studies, SMS have a 98% more open rate than email, so it is clearly evident that it is efficient.
Interestingly, using an SMS marketing platform is more affordable than most other options. You can send bulk messages and avoid paying the standard rate charged by mobile network providers. Besides, since you are dealing with only texts, you don’t have to worry about creativity, graphics design and other things associated with creating a good email template for email marketing.
When you use a top SMS marketing platform, you will have the option to track how your campaigns perform. This includes the total messages sent, how many were opened, and how many replies you get. You may even be able to generate an accurate report and use it to review your strategies to know what aspects to improve.
Choosing the Best SMS Marketing Platform
You must consider some vital factors to choose the best SMS marketing platform. After all, there are many platforms, and almost all of them claim to be the best. But from our research, here are some critical criteria that set the best SMS marketing platforms apart from the rest.
Easy to Use
Before you choose any SMS marketing platform, you should always check the user experience. Is the platform easy to use, and are the tools straightforward? You should also check whether you can navigate around with ease on your desktop computers and mobile devices. Some of the best platforms have a mobile app that users can install on their platform for easy mobile access.
Nobody enjoys doing the same thing over and over again. This is where automation comes to play to make such processes easier. While choosing an SMS marketing platform, ensure it offers automation tools, and you can easily integrate it with other apps.
The best SMS marketing platforms are scalable, allowing users to grow their contact list and segment their audience accordingly. You must choose a platform that allows for scalability so that it can help your business grow and won’t limit you to specific audiences.
Summing It Up
SMS marketing platforms can play a huge role in helping businesses grow. We’ve discussed the importance of SMS marketing and the benefits you can enjoy using a top platform. Compared to email marketing, SMS marketing has a higher open rate and click-through rate. It also offers fast delivery of messages, and you can easily track the results of your campaigns.
However, don’t forget that to enjoy the best experience, you must choose a top SMS marketing platform. Always consider factors like the user experience of the platform, the available automation tools and scalability of the contact list and audience to allow for business growth. If you do your homework right, you are going to choose the best SMS marketing platform.