As you might already know, there is a lot of competition in the world of exhibitions. When you have so many options and it’s not a particular niche industry, how can you make your exhibition stand out?
If you want to raise your exhibition game this year, we have some ideas that will help you make your exhibition stand out from the rest. Whether it’s a large-scale event like VEND or an intimate gathering like The Room Show, there are numerous ways to bring visitors and exhibitors together under one roof. Well-received companies like Showplace will have all your exhibition tool needs.
A Unique Exhibition Space
If your exhibition is held in a generic space, no one will want to visit it. You need to find an exhibition space that is both exciting and convenient for your visitors. You also want to make sure that it’s large enough to accommodate the number of attendees you’re expecting. For example, if you’re holding a travel exhibition, you want to find a space that accurately represents your industry.
If you want to make your exhibition stand out, you need to make sure that people know it exists. You can do this by promoting your event at the venue itself and through online marketing. If you’re hosting your exhibition at a large venue, make sure that visitors are aware of the event through signs placed around the building. You can also consider purchasing outdoor billboard advertising to reach an even wider audience. During the lead-up to your exhibition, create and promote a marketing campaign to help build excitement.
Unique Food Options
You might not think of food as an exhibition attraction, but it can actually be a great way to draw people in. If you’re hosting an exhibition for food and beverage professionals, it might not make sense to have food at your event. However, if you’re hosting a different type of exhibition, food can be a great way to attract people to your event while also showcasing your brand. For example, if you’re hosting an exhibition dedicated to healthy living, having a food truck with healthy options at the venue can be a good way to attract visitors while also promoting your brand.
Goodie Bag Giveaway
At many exhibitions, attendees are often overwhelmed by the number of brands they can visit and the amount of information they can consume. If you want to make your exhibition stand out, you can do this by offering a goodie bag giveaway for attendees. You can choose to offer a free gift, gift certificate, voucher, or any other type of free giveaway that can give visitors a small token of appreciation for attending your exhibition. This can help your event stand out and also encourage people to visit your exhibition while they’re there.
Exhibitions can be a great way to engage with potential customers and future business partners. However, it can also be extremely challenging to stand out from the rest. If you want to make sure that your exhibition stands out, you need to make sure that it has a unique setting, promotes itself in an engaging way, and offers attendees unique experiences.