Many business owners still view online marketing as an optional extra, but in reality it is an essential tool for business success.
The internet has radically transformed not only how we build our businesses but also how we promote them. Choosing the right online strategy for your business will be determined by the type of business you have, and the audience you are trying to reach.
Here are some of the most successful online marketing strategies, to enable you to choose the strategy that will work best for your business:
Search engine optimisation and search engine marketing
Put simply, Search Engine Optimisation (SEO) is the process of making your website more visible, and appear higher in the listings for search engines. This means that when people search for the products of services you offer, your website will appear. The best way to optimise your website is to update it with new content regularly, and to ensure that that new content contains the keywords you wish to target. A strong SEO strategy will increase the traffic to your website, and should ultimately lead to an increase in sales.
Build an email list
An opt-in email list allows customers to come to you and sign up to receive email correspondence: this gives you a database of potential clients and customers that are ready and waiting to receive updates from you, and you can and should use this list to your advantage. Wondering how to build an email list? One common and successful strategy to build your list is to offer a small discount (often 10%) in exchange for sign up. You should also ensure that the content of your emails is engaging and appealing, so that your customers want to remain on your email list.
Contests and giveaways
People love contests and giveaways, because people love freebies! Hosting these Is a great way to drive traffic to your website, and can also be a great way to harvest data and increase the numbers on your mailing list, if you make signing up to this a condition of entering the contest. Whilst it may seem a million miles away from your business type or business model, online casinos offer an excellent example of robust online marketing strategies that we can learn from. Check casinos with free spins no deposit bonuses as an excellent example of these. These casinos know how to appeal to their customer base by offering them something they want without charge, knowing that ultimately the quality of their offering will convert these ‘free’ customers into legitimate, paying customers. Freebies, contests and giveaways are also likely to lead to a surge of spending on your site.
Write a blog
Finally, whilst blog writing might seem like a hobby for teenagers with a preoccupation with gaming or fashion, blogging can also have a host of business benefits. Writing an informative blog that is relevant to your business will enable you to connect to your customer and give them extra value at limited extra cost. It will also allow you to use keywords relevant to your business, optimising your search engine strategy. Blogging has many benefits, whilst also being one of the most affordable marketing options on this list.