What Are Some of the Most Popular Digital Marketing Tools?

Digital marketing encompasses a range of approaches, including search engine optimization (SEO), social media marketing (SMM), search engine marketing (SEM), email marketing, and content marketing. These techniques are designed to drive traffic to a business’s website, generate leads, and increase sales. What digital marketing tools can best utilize these techniques?

Digital Marketing Tools

However, managing all of these marketing activities manually can be a daunting task. And the experts at our digital marketing agency in London are well aware of this. That’s where automation tools come in. To save you some time, here is a list of some of the most popular digital marketing tools that you should consider using for your business.

Google Analytics

Google Analytics has been the gold standard for digital marketing tools for a long time. A free tool, Google Analytics provides valuable insights into website traffic and user behavior. It can help you track the effectiveness of your digital marketing campaigns, measure website performance, and identify areas for improvement.

By using Google Analytics, you can see the details of your audience data, including which pages are popular, how many people visit your site at different times of the day, and how long they stay on your site. You can also see what content is most popular on your website and which keywords are driving traffic to your site.

All of these in-depth pieces of information can help you make better user experience decisions for your online business.


Hootsuite is a social media management tool that allows you to schedule posts, monitor mentions, and track engagement across multiple social media platforms. It can save you time and streamline your social media efforts.

It also has a built-in chat feature that lets you engage with your customers through messages and comments on all platforms from a single place. Hootsuite, and similar tools, is an important part of social media marketing as it allows you to stay consistent with your activity on all platforms without much hassle.


SEMrush is an all-in-one marketing toolkit that provides insights into keyword research, SEO, and PPC campaigns. It integrates with your website and can single-handedly help you optimize your website for search engines and improve your online visibility.

For years, Semrush has been undisputed in terms of the value it offers to its users. A powerful SEO platform, it allows you to find answers to all your queries related to content, websites, and backlinks.

Semrush is a complete web analysis tool that not only helps you identify keywords across your website and how they are used on each page but also finds out whether there are any backlinks pointing to your website. All of this can prove to be instrumental in creating content, ad campaigns, SEO strategies, social media marketing plans, and much more.


Mailchimp is a popular email marketing tool that allows you to create and send email campaigns, track engagement, and manage subscribers. It is a marketing automation platform that helps you grow your email list, drive engagement, and generate sales using email.

The tool integrates with over 40 other apps and services, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest, and can help you build personal relationships with your audience and drive conversions using personalized content and customer segmentation.

Mailchimp offers a variety of features for both small and large businesses to create and manage their email campaigns. If you are a small business that is just starting out, Mailchimp offers a free plan for up to 2,000 subscribers, making it extremely cost-effective.


Canva is a graphic design tool that allows you to create professional-looking graphics for social media, email campaigns, and other digital marketing efforts. It is easy to use and offers a wide range of templates and design elements.

The entire purpose of Canva is to help people design graphics using its drag-and-drop interface – without the need for any experience with Photoshop, Illustrator, or similar software.

A free tool, Canva allows users to create professional high-quality graphics on any computer or mobile device in minutes. You can use the tool to make graphics for social media posts, blog posts, emails, and websites – all the way to printable ones! You can choose from thousands of templates, fonts, and images to use in your designs; then download them for your personal library at no cost.

For businesses with a slightly bigger budget, Canva also provides access to premium graphics and elements, which allows you to create unique content for your brand.


Buffer is another social media management tool that allows you to schedule posts, track engagement, and analyze performance across multiple social media platforms. It can help you save time and optimize your social media efforts. It is an excellent economical alternative to Hootsuite and is designed for small businesses that don’t need too many features to add to their operational costs.

Google AdWords

Google AdWords is a powerful tool for running PPC campaigns. It is an advertising platform that helps businesses show relevant ads to specific customers based on their online activity.

The platform allows you to create targeted ad campaigns, whose performance is highly trackable, within a budget range of your choice. Helping you reach your target audience at the right place at the right time to drive conversions for your business is at the core of Google Adwords.

You can target specific keywords, bid on them, create ads that are relevant to your business, and even monitor how your ad performs against your competitors.

With Google Adwords, you can increase traffic to your website by running paid search campaigns and getting people who are searching for what you have to offer to visit your site instead of your competitors.

Digital marketing tools allow businesses to reach a wider audience, engage with customers in more meaningful ways, and do so at a lower cost. These automation tools can help you save time and optimize your marketing activities for better results so that you can stay ahead of the competition and continue to grow your customer base using half the effort.