Your website is by far one of the most valuable weapons in your digital marketing arsenal. A great website will encourage people to commit to a purchase and ensure that they do have a positive reaction to your brand. You just need to make sure that it includes all the key elements that deliver value to your target audience and that they are going to be searching for. Here are the key suggestions that we recommend. Here are some elements to help your website succeed.
Customers input is a good way to help your website to succeed. First, you should make sure that you are thinking about adding a comment section onto your business website. The right comment section will provide an avenue that users can explore to share their thoughts and feelings about your business as well as the different elements of your website. As such, it can be incredibly useful and ensure that your company is achieving the right levels of engagement overall.
This is something that can be incorporated into different elements of your website. For instance, you might want to focus on ensuring that clients can respond to blog articles that you add to your online brand space. This can also help increase the clicks which will be beneficial for your brand and your SEO.
When you are adding content to your business website, it’s important to make sure that you are thinking in terms of a USP or a unique selling point. This is the element that is going to separate you from other sellers and services online. For instance, you might want to think about using a USP like a rapid turnaround time. This is going to be important for clients and customers in a variety of industries or business sectors. It’s particularly crucial for B2B customers who will want to keep their companies firing on all cylinders. The USP can be present on your home page as well as key landing pages across your website.
You may also want to add a search bar to your site design. While these should be standard, a lot of business owners decide to remove or hide the search bar to tidy up the design. The problem is that a search bar provides significant practical benefits and will make your business website far easier to navigate. It can also provide you with a data source that will be useful in your company when you are crafting your promotion and marketing strategies.
Tell Your Story
Next, you should make sure that you are taking the time to tell your story. By telling the story of your brand you can make it feel more personal and ensure that clients want to connect to your business. Don’t forget, customers are always looking for a business that feels less like it’s run by a robot and more like there are real people behind it. That’s why they often will respond to the right story or brand message. Telling your story also provides you with an opportunity to introduce the core ideals of your business and your mission.
It’s possible that the main purpose of your business isn’t to sell products. Instead, you could be offering services to your clients and customers. However, you should still consider adding a shop section to your business website. You can use this to sell promotional merchandise or even deliver it to clients for free. The big benefit of promotional merch is that it will provide your loyal clients with the opportunity to market your business. At the same time, it will also provide them with additional levels of value overall. Companies such as Mato & Hash can provide you with great services if you are interested in designing merchandise like this for your business.
Dynamic Home page
As mentioned, your website is the first impression that clients are going to receive of your business. It needs to be the right one and that’s why it’s important to focus on elements like the home page of your website. The right home page will ensure that users are immediately hooked and they will want to learn more about your company. One of the best ways to stand out with your home page is to make it more dynamic. This will ensure that the page immediately feels more immersive and interesting to your target audience.
Another way that you can do this is with an intro video. An intro video is particularly useful if you are offering a product or service that is complicated or difficult to understand at first. Alternatively, this can be useful if you don’t have more experience and you don’t have a history of clients to prove that your business is trusted. An intro video can help send the impression that your client is warm and welcoming. It’s also another way to get across your mission as well as the core value of your business.
Social Media Connections
Social media is a key marketing tactic for any business and one that can provide significant benefits if you are eager to engage an audience. As such, it’s worth making sure that you do connect your social media profiles to your business website. This can make it easier for clients to find both. Widgets are available to do this. Alternatively, you can use a website designer to add this element for you.
Next, you should make sure that you are thinking about adding a portfolio to your business website. While it won’t be useful for every company, it can be a great way to demonstrate experience as well as expertise. If you don’t have a portfolio, then be prepared for clients to ask for examples of your previous work before they are ready to sign on the dotted line.
Contact Us Page
This is another element that is easy to overlook. You should make sure that you are including a full contact page for your business. This should provide clients with a range of ways to connect with your company and get the information that they need. For instance, you might want to think about providing an email as well as a number that they can call. By providing more contact options, you can ensure that you don’t lose a business lead simply because the contact option that they wanted wasn’t readily available.
Customers can explore reviews from a wide range of different sources. However, there is an argument for making it easier for them and ensuring that they can discover reviews straight for your business website. First, you can select the best reviews for your business and essentially use them to market your products or services. It also provides customers with the impression that you have nothing to hide and demonstrates that you have a long history of delivering the best solutions to a wide range of customers and clients.
You may also want to consider adding a blog to your business website. The big benefit of adding a blog to your site is that it will provide you with an open space where you will be able to add as much content as you like. This means that you can use content to answer queries or questions and provide more details on products or services that you are offering through your business. The trick with a blog is to make sure that every post delivers real value. The last thing that you want is for your business to be viewed as a source of spam. This is also going to damage your ranking in the long term.
Next, you should think about adding a live chat software to your business website. Live chats are more intrusive than ever before and they are often incredibly popular with customers and clients. The right live chat will mean that you can either connect your customer with an employee or use AI to answer some of your questions. Indeed, live chats can have a wide range of different functions that could provide benefits. It could help a client locate a product or service that they are interested in using. Alternatively, it could also be used for immediate customer support.
Finally, you should make sure that you are adding an FAQ page to your business website. An FAQ page is a brilliant option as it can help fill in the gaps and the blanks that may be preventing your clients or customers from committing to the purchase of a product or a service. When designing this page, you should make sure that you are once again exploring the different questions that clients and customers have about your brand. Again, this is another reason that a search bar can be useful because you can pull from the queries here.
We hope this helps you understand some of the key elements that you should consider adding to your website. In doing so, you can improve the level of value that you are delivering to your target audience and ensure that they have more of a reason to stay on your website for longer. This is going to lead to a lower bounce rate which will help improve your ranking. It could also ensure you increase your number of overall conversions for your business at the same time. Follow these tips and add these elements to your site and your website should start to succeed!