The website is the face of many businesses, and the importance of a digital presence cannot be underestimated. This is why if you are setting up a company and you are looking to leave your competitors in the dust, the website is something that you should labour over a bit longer than you think. There are so many things that could be downright wrong with your website, including some of the following:
A Bad Layout
The right web design can mitigate so many potential website problems. One of the biggest issues we see time and time again is misdirecting users around a web page. Every web page on your site should have a purpose with text that’s easy to read and easy to navigate. Many people make the mistake of dumping too much information on a single page, and the best way to encourage a web user to venture further into your website is to provide clear assigned posts to where they need to go, but without crowding your webpage.
Your website will provide a number of different services, not just the products, but there could be a blog section, an FAQ section, and anything you deem necessary. It’s always about making sure you don’t over-inform your customers on one page, but about giving them just enough to feel like they need to click further.
An Inconsistent Feel
A brand should evoke consistency through every page and serve this. Sometimes we can design pages differently for each service, but this should never be at the expense of the tone of your website. Going back to the drawing board and ensuring that you have the branding in place can inform how you design the layout of your web pages. Making sure that you keep every part of your website consistent in terms of colour, font, and images will guarantee that overall foundation that is so important.
It is Not Mobile-friendly
It should be a part of your website design, and as over half of all web searches are performed on mobile devices, you cannot neglect a mobile-friendly version. The vast majority of visitors will assume that your website is going to work on their mobile devices. There’s nothing more frustrating than having to zoom in on one part of your site in order to zoom back out to find another part, all on the same page. Having that responsive design that can accommodate the smallest screens is not just for the purposes of your customer, but it will also do wonders for your search engine optimization too!
Poor Website Hosting
If you want to succeed, you need to invest in quality. It’s easier than ever to go for cheap and cheerful options, but you should never skimp on your website hosting services. There are many cheap website hosting options available, but you’ve got to find ones that actually align with your overall goals. It’s important to remember that people will kick off your website if it takes longer than two seconds to load. This is why your website hosting should form part of your strategy.
Businesses that are starting out need to ensure they don’t make any of these mistakes with their website. Make sure you get it right this time.