In September, launched the Stagecoach Bus App, a central hub for mobile ticketing, improved information and live bus tracking.
Since then, many customers have downloaded the app from the App Store and Google Play and are regularly using it on their Apple and Android devices. One of the main benefits of the app is that it offers mobile ticketing for local bus services, meaning bus users can purchase a ticket using PayPal or their debit or credit card and download the ticket direct to their device.
In addition, the app includes an easy-to-use journey planner too. By using the smartphone’s GPS system, Stagecoach customers can easily find their nearest bus stop and help them learn the most suitable bus route for their journey. Fare options and journey length are also covered, while information about a bus’s whereabouts is provided in real time, allowing for the more accurate planning of journeys.
The app doesn’t just assist in journey planning; it is also of use throughout. The technology allows passengers to pinpoint their exact location, keeping them informed about what stage they’re at during the journey and when they’ll need to get off. For nervous or new bus passengers, having this information at their fingertips is essential for ensuring the comfort of their journey.
The launch of the app ties in with the bus operator’s overall digital strategy, which has also seen the unveiling of a brand new website.
As we move towards a more digital-orientated society, we can expect to see more ‘traditional’ companies placing a greater focus on technology. For customers, this means more convenient ways of accessing information. For businesses, it means happier customers and greater success.