Your second set of eyes: The many ways GPS tracking can greatly benefit your business

GPS tracking has more uses than just mapping. Your business can use it to track vehicles and assets. It can also provide valuable data that identifies viable changes to improve efficiency. 

Take a look at how to use GPS vehicle tracking to benefit your business.

Cost reduction

A GPS tracking system provides valuable data relating to speed and fuel consumption. Identifying the speed each vehicle is traveling at helps target better driving practices. Also, reducing average speed can deliver up to 25% savings in fuel costs.

Driving at 70mph uses at least 15% more fuel than traveling at 50mph. Reduced fuel consumption and greater driver safety can be achieved through this simple strategy.

Tracking data also pinpoints braking and acceleration habits. This allows you to target drivers who need the training to improve fuel wastage and safety.

Improved productivity

All data transmitted via the GPS system gets delivered to your server. This allows you or the fleet manager to manipulate the data using software on the computer. It can also get collected via smartphone or tablet.

Real-time data reveals the specific location of each tracked vehicle. This allows you to spot unauthorised stops, wastage, and delays due to traffic.

Asset tracking

Vehicle and property recovery rates are an important aspect of a GPS tracking system.

Losing any business equipment or stock has a financial cost to the bottom line. Having the facility to accurately pinpoint a missing asset will cut losses.

Insurance costs can also be lower if vehicles are fitted with a GPS tracking system.

Better customer service

Keeping customers happy and informed is a key aspect to growing your business. GPS tracking will allow you to offer better customer service.

Customer delivery tracking functions give customers real-time data of where their shipment is. Some tracking information offered by delivery firms has barely changed since it was introduced.

This can be viewed as an opportunity. Provide something more tangible than “Out for delivery” and see the positive reaction.

The extra layer of customer service can make a large difference to customer satisfaction levels.

Reviewing an incident

Accidents and security incidents do happen in the workplace. Asset tracking technology provides valuable data when reviewing an incident.

A GPS tracking system helps identify potential security flaws and improve future safety.

Speed is a prominent cause of vehicle accidents. A GPS system accurately records vehicle speed at the time of the incident. A system can also alert you when an accident has occurred. This will save valuable time getting emergency services to the scene.

Lower insurance costs

GPS tracking can deliver lower insurance costs for your business.

The majority of insurance companies recognize a GPS tracking system positively. Installing a system demonstrates your commitment to protecting your business and workforce.

Monitoring driver behavior, locating stolen vehicles and other assets and improved fuel efficiency, these are all positive aspects of a GPS system. The other positive is lower insurance costs.

If a vehicle is lost or stolen, GPS tracking makes recovery more achievable. Real-time data gives you an instant insight into your vehicles location. The opportunity to locate and recover a vehicle quickly will increase the probability of assets being recovered.

Achieving a recovery is going to make a difference to your insurance costs.

Improved delivery efficiency

You can use GPS technology to improve delivery efficiency.

Your business has the chance to track an asset right through from the manufacturing stage until delivery to the customer.

This allows you to take a comprehensive look at the delivery process. Asset tracking tools can be utilized to highlight and review each step. You can use this data to spot flaws and inefficiencies in your process. Once you put these right you will achieve improved delivery efficiency.

Personal development

GPS tracking can be used in a positive way to highlight any team members who are not operating at the same level of productivity as others.

Data will also pinpoint which team members are working to a high capacity. Having this crucial information at your disposal allows you to target training where required. It also allows you the chance to recognise and reward key workers.

Better financial management

You can use GPS log data to achieve better financial management.

Data recorded will reveal the routes taken by your drivers. Use it to create a comprehensive profit and loss analysis, allowing you to budget more accurately.

GPS tracking is your second set of eyes. Use it to make your business more efficient and profitable.

Robert Smart runs a transport business and gained years of experience in fleet management before starting his own business. Now approaching retirement, he enjoys sharing some insights and ideas in his articles and letting his son handle the day-to-day stresses of the job!