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We’re all familiar with Google.

We know about how good a search engine it is. We know about the range of products and services the company offers to make our domestic lives easier. Most of us have been living alongside Google for at least a decade now, and we know how to use their product range to benefit on a personal scale.

However, there’s more to Google than emails, phones, and smart speakers. If you’re a small business owner, then Google offers a wide variety of products and services that can enhance your business operations. However, there is a downside to this wide variety: it can be difficult to know which products are actually worth your time.

If you’re curious about which Google products are worth it and which you should avoid, then read on…

Google business products and services that are worth using

Google Analytics

Other analytics tools may exist but, frankly, they’re just not worth even experimenting with. Google Analytics has been the gold standard of website data analysis for over a decade and for good reason: it’s the best of the best.

Google Webmaster Tools

Google Webmaster Tools is an essential if you’re managing your business’ website in-house. This powerful application, along with Google Analytics, a vital tool for tracking and improving your business website’s traffic.

Google My Business

Google My Business; an undeniable benefit to business owners the world over. However, it’s tough to summarize how great Google My Business is up in a list, but it’s worth a little extra research, so take the time to learn about all the info on Google My Business, including reviews and how it can affect rankings, when you can. You won’t regret it!

Google business products and services that are not worth using

Google Translate

As tempting as it is to think that Google could provide a free translation service, it’s just not a reality. Google Translate is fine for the occasional word, but it can’t be relied on for anything more substantial. If you need to translate a document or email for business purposes, you’re going to have to turn to a professional translator instead— Google Translate is just too limited to be relied upon.

Gmail

There’s nothing inherently wrong with Gmail in and of itself— it’s a popular, easy to use, and highly functional email service. The problem is more with the default @gmail.com address. If you’re not using a vanity email address with your business — for example: yourname@yourbusinessURL.com — this is something you need to rectify as soon as possible. Business emails sent from an @gmail.com address simply aren’t professional. If you don’t want to lose the Gmail functionality, then you can always register a professional vanity email and then configure Gmail to send and receive emails under its guise.

In conclusion

Hopefully, the above has helped to ascertain which business-related Google services are worth your time, and which can be avoided. By focusing on the genuinely beneficial services, you will be able to maximize your time efficiency and make the most of the products that can help you to meet your business goals. Good luck!

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