Any company or organisation which is selling a product or a service should make it their priority to make sure their website is user friendly, clear and engaging. Particularly in the field of medicine, optometry and dentistry, your business needs to give a feeling of trust and provide clear information for the customer.
In this guide, will be will looking at how medical websites can be more engaging for their online consumers. Successful medical business websites such as Frazer Dental, have taken years to build up their sterling reputation and positive website useability.
Are you mobile friendly?
Not only does Google now look at sites as ‘mobile first’ but most users these days are more likely to look at your site from a mobile than a tablet or desktop computer. With this in mind, you have to make sure that your website is user friendly on a mobile device and that customers can easily scroll through information and find things at just one or two clicks away.
Make content consumer friendly
With medical websites, most of the people who will be browsing are not familiar with medical jargon- and if the content is too complicated, people will be turned off by it.
Having a blog on a medical website is a great way to help others and convert users into costumers, but the content itself must be well written and easy to digest for everyone. A blog is a great place to share your medical knowledge and gives you chance to answer some frequently asked questions in far more detail than a few lines on your FAQ page. An example would be Medify as their website gives you insights and guide into beginning a career in medicine. It will also help to build trust in your consumers as you are displaying you are knowledge about your line of work in dentist, physiotherapy or similar.
Photos of the team
An underrated feature of a company website is having the names and photos of the team. Not only does this give the impression that everyone in the team is celebrated, it is also valuable for a potential patient to put a friendly face to a name.
When people are nervous about medical or dental treatment, knowing exactly who they are going to be working with can put their mind at ease. One can back up any photos of staff with a short bio and include other key points such as their degree, specialities and years in the industry.
The reason for adding photos of staff is that it creates some form of trust. Other examples include adding logos of partners like Invisalign or governing bodies such as the NHS.
Have a list of treatments
Customers commonly search Google looking for prices and the most transparent thing you can do is just list all the treatments that you offer and the cost of them – and a clear place that they can get in touch. A good idea is to give the price of ‘starting from…’ just in case it ends up costing more than expected for the customer.
Display your details clearly
Web users often do not trust websites which do not display a phone number, email or work address. Your website may feature this, but is it clear and easy to find? It is suggested that you have all of these displayed on the header and footer of your website as well as in a ‘Contact’ section. (Source: Qadental). This is useful for any mobile users who are just one click away from a phone call.
Equally, you should include your opening hours so that users know when they will reach you and there will not be any misunderstandings. If you offer emergency appointments or home visits, you should also state this clearly on your about or contact page.
Medical websites can also benefit from incorporating their contact details into their content and blog posts. This way, people who may have just been searching a medical question have the option to contact you at ease and potentially seek out the services you provide.