Standing out at a trade show

Trade shows are a brilliant way to get your business noticed. Attending a trade show is a great way to meet new people, to gain essential business connections and to attract a wider audience. It gives you a chance to pull in new customers and clients, as well as the opportunity to further impress the ones that you’ve already got.

It can also be a good way for you to meet new suppliers and find ways to improve your business. On top of all that, it can be an excellent chance to check out the competition and get the scoop on what they are doing.

But, as a newer business with a smaller budget, it can be hard to get noticed. Trade shows are filled with businesses and companies trying to stand out from the crows. They are all fighting for the same customers and trying to make the best impression using marketing suites by 4site for example is a great way to make an incredible impression. Without a big budget, it can be hard to do what you need to stand out, to get noticed and to boost your customer base. Here’s what you need to do.

Get your stand right

Your stand is the first thing that people will notice at the show. They’ll spot your branding and make their first impression of your business before even speaking to anyone. So, you need to get it just right. But, that doesn’t mean blowing your budget or coming up with massive gimmicks. Sometimes, holding something back and instead offering style and sophistication is more impressive. Open Exhibitions can help you to find the right balance.

Make your freebies the best

One of the main reasons that people attend trade shows and exhibitions is to pick up some cool freebies. Your customers will no longer be impressed by a free pen or a badge with your logo. They want more from their free gifts. So, you need to offer more. Pens and badges are still great, as long as they stand out. But, things like iPad covers, cool gadgets and a QR code with access to exclusive content make more of an impression. Whatever you are handing out, make sure you also offer a cool tote bag to carry it. This is a great way to market your company. Especially if they are so good that people continue to use them in the streets after the show.

Create a buzz

One of the best ways to get noticed is to start your campaign long before the event. Let people know that you are going and offer a sneak peak of what you’ve got to offer on social media. Start a countdown and launch a hashtag and people will turn up on the day just to see you.

Send the right team

Your displays and products are a huge part of doing well at a trade show. But, so are your staff. You’ll probably want to attend yourself, but if you are taking help on the day, make sure you choose the right people. Anyone representing your firm needs to be approachable, creative, well presented, knowledgeable and passionate.