SEO (Search Engine Optimization) is the most effective online marketing tool in the internet world today.
Of course, the rule is simple; there are millions of websites alive on the internet, and thousands of them cater to the same topics and markets, which automatically generates the competition. SEO is a way to stay ahead of others in this race of getting traffic and acquire customers. If you are looking for a credible online presence, you should work on the below SEO types, as without them, you can achieve nothing online.
But what actually is SEO? How does it work? What are its constituents? How much time does it take? What are the resources required for good SEO? What is the SEO strategy? The questions are endless. After reading this blog, at least you will have enough basic knowledge of SEO to pursue your career in it or read more to apply optimization techniques on your site.
When we talk about techniques of Search Engine Optimization, there are two core SEO types. One is organic, also called as original SEO, and the other is inorganic, also known as fake SEO.
All the methodologies and processes recommended by search engines come under organic or original SEO. This type of SEO needs a lot of homework and time, but the results are always long term and authentic.
On the other hand, inorganic or fake SEO is very risky, though it can produce quick results. That being said, the stakes are very high to try; your website can end up being banned by search engines forever. So beware, never choose this approach for your website.
When we talk about search engine, we are referring to Google because it has over 70 percent share of the market, which makes it the best among all. However, other search engines like Bing and Yahoo also use, more or less, the same pattern as Google. So, your SEO planning is usually not hurt due to different search engines.
Let’s move toward the two most important concepts of SEO:
- On-page SEO
- Off-page SEO
On-page SEO includes all the processes and tactics used while designing and developing the website so that it appears clear and can be easily indexed by search engines. There is another function of on-page SEO, i.e., to enhance the rank of a website in organic search results by using a particular set of keywords.
As far as off-page SEO is concerned, it is all about inbound and outbound links. You have to link your web pages with other pages of your website for boosting the popularity of the site in the eyes of search engine algorithms (internal linking). The aim is simply to increase the ranking of the website and get as much traffic as possible for specific keywords.
Off-page SEO entails more technical knowledge than on-page SEO, like information on one-way link building systems, backlinking, etc.And especially, the linking up part is a bit tricky, so it is better if you go for some professional services. There are many SEO service providers online, so choose them wisely. What I really recommend is an Enterprise SEO platform like ALPS. Such a platform has all the tools needed to boost your SEO ranking quickly and smartly.