Getting the most out of your company’s website

If your company has an online presence then it’s important to take good care of your company’s website.

It’s a worthwhile investment to hire a good designer or web developer to help you take better care of your company’s website, but it’s also a good idea to add different types of content to breathe a bit more life into your website.

So in this article, we’re going to share a couple of tips to help you get the most out of your website.

Add lots of helpful content to your website

A great way to ensure that you’re providing value to your customers is to add a lot of helpful content to your website. This can vary depending on the type of business that you operate, but in most cases, it’s all about creating content that is relevant for a long time to come and isn’t necessarily specific to your products and services.

For instance, if you sell tech devices then uploading guides and technical documentation can be a great help for both regular and advanced users. If you’re offering consultation services, then blog posts with case studies that explain how you carry out your work can be a huge asset in helping your customers understand what it is that you do.

Any content that is designed to last a long time is known as evergreen content. It’s a fantastic way to boost your search engine optimization and it provides endless value to both new and existing customers. We highly suggest that you aim to create content that has a long shelf life and will continue to be useful for many years to come.

Include social media sharing widgets

Social media has become a huge part of how we use the internet. In fact, there are some people that use the internet exclusively to access social media, and many people start their internet browsing sessions through links or mentions on a social media platform. That’s why it’s incredibly important to include social media sharing widgets to your website so that people can share your products, services or even blog posts.

Adding social media widgets to your website isn’t difficult. Depending on your web host, there should be easy-to-use plugins that allow you to quickly add social media sharing buttons to your content. It’s a simple and easy way to improve brand engagement and it’ll make things easier for your visitors.

Ensure that your company’s website is mobile-friendly

If you haven’t already made your website friendly to mobile devices then it’s a good idea to get in touch with a reputable website design agency to help you redesign your website. The goal is to create a responsive site that matches the device, screen resolution and orientation that your visitor is using. For instance, if they’re using a mobile device then it’s a good idea to include bigger navigation buttons instead of just relying on text links as you would on your desktop website.

A mobile-friendly website not only makes it more usable for users on a smaller device, but it can also be a great way to improve your technical SEO value. This will help your website keep up with the competition and also attract more users that only access the internet with the phones instead of a desktop computer or laptop.

Keep your website updated

This sounds like an obvious tip, but you’d be surprised how many businesses fail to keep their website updated. This doesn’t mean to refresh your website design to something modern (unless your website isn’t mobile-friendly or hasn’t been updated in over a decade), but to keep the content of your website up-to-date.

For instance, if you’ve released a guide or advice on how to use a particular device in the past, it’s worth updating it if you’ve released a new version or if you’ve received frequent questions that you want to answer in a blog post. Similarly, it’s worth keeping the news section of your site updated so that visitors can see what your business is up to and also the latest products that you’ve released. Not only does this provide more value to customers, but it can even help with your SEO so you rank higher on Google.

Your website is seen as a digital storefront that represents your business, hence why it’s incredibly important for you to keep your website updated at all times. Doing this will help a lot when it comes to retaining customers and visitors to your website since they’ll be far more likely to visit again if they notice that you’re diligent about keeping it updated.