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Family cufflinks retailer expands into online eCommerce

A family business that has supplied some of the UK’s largest department stores for the last 15 years has launched an eCommerce website for their business.

Aaron Jonah has sold hundreds of thousands of cufflinks worldwide and has pivoted their business to online purchases, in the midst of the COVID-19 pandemic.

cufflinks business manWith the launch of their new website, customers can now explore Aaron Jonah’s expertly crafted pieces from home, both their men’s and ladies accessories made with the finest materials, including Platinum, 925 Sterling Silver and Stainless Steel.

The website itself offers up two distinct categories: Men’s Accessories and Women’s Accessories – both of which are filled with high-quality jewellery, cufflinks and other formal occasion items.

Joshua Morris, Aaron Jonah Director explained:

“Aaron Jonah Accessories is the culmination of over fifteen years experience supplying and working alongside some of the biggest UK high street names. We are excited to be able to take our knowledge and to be launching with our initial ranges for both men and women. Our capsule collections of cufflinks and men’s accessories and ladies fine jewellery are all made with the finest materials with our focus on Platinum, 925 Sterling Silver and Stainless Steel.”

The cufflinks available to purchase online accommodate various different tastes and preferences including casual, formal, stand-out or luxurious. The City Collection pieces are popular gifts and all items are platinum plated, supplied in a luxury branded gift box.

The women’s collection includes some stunning pieces too, iincluding their Stud Earrings, the Stud Pendant Necklace and the Tennis Bracelet, being 925 Sterling Silver, Platinum plated and featuring Swarovski stones.

“Our cufflinks are perfect for all occasions,” Morris continues. “From novelty cufflinks for Dad to wedding cufflinks for the groom and entire wedding party. We have something to suit every taste and our premium City Collection which are all Platinum plated and supplied in our luxury branded gift box make a perfect gift for any occasion.”

“Our ladies fine jewellery collection focuses on quality over quantity with all our items being 925 Sterling Silver and then Platinum plated. All items feature our brilliant Swarovski stones and come supplied in our luxury branded gift boxes. These make the ideal gift for that special someone or are perfect for your big day.”

The Aaron Jonah website has been custom-built using wordpress and has started generating enquiries through word-of-mouth and organic search traffic. The site had a soft launch in December 2020 with an official launch expected later this year in line with the return of family functions and weddings with lighter COVID restrictions expected.