How can leaflet advertising be used to market your business?
These days, with the advent of modern technology and digital marketing techniques, you could be forgiven for thinking that traditional forms of marketing, such as leaflet distribution and advertising, are not important anymore. However, for many businesses up and down the country, leaflet distribution still provides a vital form of communication to their audiences, helping to get their brand in front of the right people. In fact, to create a really successful marketing strategy you need to think about all forms of marketing and create a plan which encompasses a wide variety of different marketing tactics and mediums.
When used effectively, leaflet distribution in London can help support, enhance and maximise results for any marketing strategy, no matter the industry or sector your business operates in. As experts in leaflet distribution, we have over 50 years of experience developing and rolling out campaigns that truly make a difference to the bottom line. In this blog post, our experts reveal their top reasons for including leaflet distribution in your business’ marketing.
Read another of our articles on advertising: A Guide to Job Advertising
Why use leaflets and flyers for advertising?
There are a number of benefits to using leaflets and flyers. Whether you’re a large corporation or a small start-up, leaflet distribution is a tried and tested method of getting your message out there and educating your target audience about your service offering. At the end of the day, there is a reason why this has been a popular marketing tactic for decades.
Leaflets provide longevity to your advertising. Unlike social media advertising which can often get lost in endless scrolling, leaflets tend to hang around – whether they’re popped on the kitchen notice board or stuck to the fridge, the likelihood of a homeowner keeping hold of a leaflet that interests them is high.
With leaflets, you can be as creative as you like. By keeping the flyer design on-brand with plenty of visuals, you can make it eye-catching and attention-grabbing, helping to effectively communicate your key messages. This means that your leaflet distribution campaign could be instantly recognisable as your business, expressing your core values and business information in an easy-to-read format.
You’re also not limited to the amount of information you can share on a leaflet. Whether you’re using a folded design or an A5 one-sided sheet, there are no character limits or word counts which you often have on some social media platforms. Obviously, you don’t want to overload the leaflet
with tonnes of text, however, if designed effectively you can display all the information you need without worrying about it being cut off.
It’s worth thinking outside the box too – if you find that there is more information that you want to share with customers, consider directing them to a page on your website using a QR code – helping to boost your website traffic too!
Plus, leaflets can be extremely cost-effective and can be significantly cheaper than investing in costly digital campaigns, whilst yielding similar results.
Is leaflet distribution targeted?
Most people probably think of someone putting pieces of paper from door to door when they think of leaflet distribution. However, there is a lot of hard work which goes on behind the scenes to ensure that leaflet distribution campaigns are extremely targeted.
Thanks to the latest technology, leaflet distribution experts such as the team at CWT Distribution, can harness innovation-led data sources such as customer profiling, demographics, drive time, population count and more. This helps build a highly targeted plan for leaflet distribution, meaning that your leaflets land on the doormats of your core target audiences.
Is leaflet distribution right for my business?
Whether you’re looking to attract new clients, promote service to your current customer base, or even launch a new offering, targeted leaflet distribution can be tailored to meet your exact requirements, helping to drive that all-important return on investment.
Whether you’re an SME, a large business, a start-up, or even a charity, leaflet distribution is a valuable part of any marketing strategy and should not be overlooked. It can help raise brand awareness, drive traffic to your website and increase footfall to your premises (such as cafes, restaurants and shops).
Collaborating with a leaflet distribution specialist can help to ensure that your leaflet distribution campaign hits all the right notes.