5 ways to make the most of your ecommerce site

So, you’ve decided to get on with your eCommerce site? Excellent. Now it’s time to build your brand to an optimum level and to launch your amazing products.

ecommerce site

But there are a few hacks you should know that can help you make the most out of your ecommerce site ventures with Shopify.

1. Think Outside the Box in Terms of Products

When it comes to Shopify development, it can be tempting to go with tried and tested products. However, this can be a pitfall, as the market may already be flooded with that product. So it’s best to think outside the box. You don’t need to please all and sundry – the best thing to do is find a niche in the market and run with it.

Think of something innovative that people will really want to buy based on market validation: What do people need and, therefore, what would the pay for? It could be any number of items, from gifts to online courses, but it should offer something that stands out from competitors.

2. List Building and Email Marketing

Many business owners don’t like setting up client lists and email marketing, but these are the meat and bones regarding your marketing strategies. Email marketing lets you engage easily with clients. Your campaigns need to grab attention, though. To do this, you must:

  • Ensure email campaigns are professional and add value. Don’t send out too much promotional material that will cause customers to skip yours
  • Use catchy headings to grab a reader’s attention.
  • Add personality and humour to your emails – people love to laugh!
  • Set up your Shopify to send emails to shoppers who have abandoned their carts, which can help encourage shoppers to close the deal on their purchase.

3. Use Seasonal Events to Sell

An easy way to get more sales is to create advertising campaigns, sales, or offers around a seasonal event. For example, people usually do more shopping around the holidays, so it is worthwhile to cash in on these high seasons. So create promotions around new seasons like spring or fall, holidays like Easter, Black Friday, Cyber Monday, Thanks Giving, Christmas, and special events.

However, you will need to make sure you are prepared to handle the extra site traffic and purchases. Make sure you have enough stock of promotional items and that the site is working correctly so people don’t click away.

4. Focus on Content as Part of Your Marketing Strategy

Content goes a long way towards creating brand awareness and consistency. Creating content that speaks to your audience will encourage them to explore what you have to offer.

Not sure how to get fresh content on your site? Blogging is a great approach. Blogging helps people find out about your brand from search engines, giving you status as an expert in your field. You can write your own if you have time and the inclination, or you can outsource content creation to a content specialist.

Make content authentic, and don’t load it with too much promotional material and sales jargon. People crave to connect with something real and which can help them.

5. Make Use of eCommerce Apps

You can’t do all the work on your own. Several apps can help you streamline in-store management and connect you with thousands of other useful platforms. e-Commerce apps help manage:

  • Inventory
  • Accounting
  • Pricing
  • Marketing
  • Sales
  • So much more

There’s always something new and better being developed to make your eCommerce site even better, so it’s well worth it to keep up with any new software emerging on the market.


The eCommerce world is ever-changing and developing. So, your marketing, content, and the support software you use have to be updated continually to keep your site and offers relevant.

We recommend trying any of these five tips as you strive for more customers this year through your e-Commerce store. Start by finding your niche and go from there!