5 Greatest Ways to Communicate With Your International Customers

When a business is working on its discovery phase, this is the perfect time to consider the steps if they ever wish to expand. Thanks to globalisation, it’s now easier to create international clientele and customers. However, when a company decides to sell its products or brand to another country, they need to understand that it’s time-consuming and can be resource-intensive too.

international customers

However, even though there is a distance in terms of physical location, this doesn’t mean that it immediately needs to get in the way of how things are operated. Instead, businesses can work towards solid communication. Plus, thanks to the ever-expanding technological push, communication is becoming so easy. But what is the best way to communicate with international customers and clients? Keep reading on to find out!


Phone calls are one of the more classic ways to reach out to international clients. Plus, many businesses and customers still prefer this, as it’s the best method to get an answer immediately. Plus, having a phone number for your business, especially one that accepts phone calls, will immediately help legitimise your business even further.

Social Media

Nowadays, every business needs to have at least one social media profile. This is one of the best ways to keep in touch, and it allows potential clients and customers to know that you have a trusted business. While it’s important to have social media such as Instagram, Facebook, Twitter, or LinkedIn, you should know that this shouldn’t replace all communication.


Direct channels such as WhatsApp are one of the best ways to keep in touch with international customers. This has grown in popularity over the years, and it just keeps growing too. You can even get a virtual number for WhatsApp Business, and have two WhatsApp accounts on your phone if you’re the only person running the business. Even if it’s not WhatsApp but a competitor like Telegram, you’re still achieving the benefits of offering a communication channel that anyone from nearly any country enjoys.

Video Call

Thanks to the COVID-19 pandemic, video conferences have become the norm. This includes Zoom and Microsoft Teams. This can be a great way of getting in touch with international customers. They’re getting to see you and see what you look like. This alone adds a hint of personalisation, the “human touch,” which helps with decision-making. Plus, it’s just easier to build that connection too.


While many customers prefer the immediate responses that phone calls, video calls, and instant messaging provide, email is still considered one of the best ways to get in touch with customers and international companies. One of the only downsides is that it’s not immediate, but every business should have an email address.

What’s The Best Form Of Communication For International Customers?

All of these chances are excellent; however, there is a time and a place for each. Sometimes email exchange isn’t going to do its job like a video conference. But at other times, a phone call may be too much compared to a message exchange on WhatsApp. It will all depend on you, the client, and the situation itself.