If you haven’t already started using video marketing to drive your brand’s visibility and conversion, you could be missing out on a lot of market share that could easily have been yours.
With YouTube being the biggest curator of video content all around the web today, there are a thousand and one reasons why you should be leveraging videos for your business marketing too.
You don’t need to take our word for it. Here are some practical ways YouTube videos help your marketing to help you form an opinion.
1. Influencer support
The year 2017 was the birth of a new form of marketing – influencer marketing. The aim of this was to get someone in your niche with a decent following to talk about your brand or product.
The fact that they already have a ready audience means your content is getting out to actual people who will take action. This is bettered in the sense that the said audience already trust the said influencer not to give them bad info.
With this mode, many businesses have had their sales and impressions skyrocket overnight.
2. Branding/ visual awareness
The best way to promote your brand and its identity is via video. Remember the last viral video you saw and how that prompted you to go to the creator’s page or account?
In the first instance, you got to see them via the video content model. The branding in their video then got you to know about them and ultimately, seek them out.
Due to the availability of YouTube downloader softwares, your audience can easily get your interesting content and share it on other platforms.
Speaking of sharing…
3. Social media exposure
I don’t know if you have noticed this but it is actually easier to embed your social media links into videos, link a call to action to them and have actual action taken than when it is in content. That is not shocking though since many people now prefer to watch video to reading content.
If you have been getting a fair amount of social media following for your business via the text content you’ve been putting out, wait till you try out what video can do for you.
4. High traffic volume
Your business needs a lot of exposure. Online, that is what we call traffic, and it comes with the search territory. The very fact that YouTube is now a part of Google is why video results now take precedence over even content from websites.
With the right, targeted video campaign, there is no limit to the potentials of the video content you create.
5. Search engine rankings
Just as mentioned above, you have a higher chance of ranking for a keyword in your industry if you embed such into a video than when you go the way of traditional content these days. With higher rankings comes more impressions, translating into more traffic and ultimately, a better conversion rate
6. Global reach
So far, YouTube has been made available in no less than 61 languages which spans some 75 countries all around the world. This is in addition to the platform being accessible on nearly any device that can reach the internet – personal computers, tablets, smartphones and laptops.
With such an extensive reach, it is sure that you have a potential audience in any one with an internet connection and an internet-enabled device anywhere around the world.
Used well in hand with Google and other search engines, YouTube videos prove to be one of the most effective ways of promoting your content. Wouldn’t you rather get in on this buzzing marketing niche and multiply your business’ potential?