Four factors that will determine the future of entrepreneurship

Any successful entrepreneur must always be a step ahead of the crowd. It is the small changes you make before the others that differentiate your brand from the rest. If you want to remain relevant, you must be able to predict what will happen tomorrow.

The current world is changing rapidly. Things that were relevant a decade ago are almost becoming obsolete. This shows how dynamic the business world has become. A few centuries back, a business idea would last for a long time before it could be termed irrelevant. However, In this era, a business idea could be making billions today just to crumble tomorrow. This is why you must think fast and act first to be successful in the current business world. If you are already in business or you are planning to join the business world, you must have your eyes open. Here are the top 4 factors that will shape the entrepreneurship world in the near future.

1. Branding and specialization

For many years, companies have thrived without necessarily having to specialize or sell their brand. The idea of branding was thought to be a matter that affected the big corporations only. However, there has been a paradigm shift in the way consumers perceive products. Today, consumers are looking for products they can relate to. Everybody is looking for something that relates to their personality. This is the reason why you need to choose your line of specialization and brand your company based on your specialty.

For example, a few years ago, any restaurant that served quality food would be visited by most people. However, entrepreneurship trends now require restaurants to specify the types of food they serve. Lifestyle choices such as “vegan versus Vegetarian” now require restaurants to be more specific on what they serve. This is a trend in all sectors of business. If you want to have an edge over your competitors, you need to choose your area of specialization and start branding your business based on it. A great example of this is what Andy is doing with Card Trick Master.

2. Money transfer

There is no doubt about the fact that the means of money transfer have changed a lot in the past few years. The time taken to transfer money across countries has drastically reduced from days to minutes. In the next few years, the currency world is expected to see more changes with the expected growth of cryptocurrencies. There are already national governments that have adopted the use of blockchain technology. It is only a matter of time before the money transfer system becomes 100 percenter peer to peer. If you are looking to succeed in business in the future, you need to start implementing the current money transfer options. You need to incorporate the quickest and most direct means of cash transfer in your payment options for convenience. Many customers want to deal with a brand that provides several payment options and quick money transfer.

3. Internet marketing

Many businesses are already using internet marketing. However, there is a need to start looking at the future. As an entrepreneur, you need to start looking at internet marketing in terms of what will happen tomorrow. Internet marketing has proved to be cheaper and profitable than all the other forms of marketing. According to the Telecommunication Union, over 3.2 billion people have access to the internet globally. More than half of this population (1.66billion) purchase online. The increasing demand of products online is an indicator that internet marketing should be adopted. If you are going to be a successful entrepreneur, you need to start investing in the next level of internet marketing.

High-level internet marketing requires the production of high-quality and informative content. According to Google, 88 percent of the content share online will be in form of videos by 2022. Further, according to Facebook, a live video is 66 percent more likely to be viewed other than a still video. This means that the future of internet marketing is more aligned with video marketing.

4. Global market space

With the internet of things, you now need to start focusing on the global marketplace. Brands that are likely to succeed in the future are the ones that can sell anywhere. Factors such as shipping and money transfer are no longer a problem. It is, therefore, necessary for you to start aligning your brand towards global marketing if you want to grow.

Bottom line

If you are an entrepreneur, you need to open your eyes to the new ways of thinking. The way business is done has taken a sharp turn. Today, you should be more swift and efficient to be able to succeed. Therefore, it is wise to think ahead and plan according to entrepreneurship trends.


  1. […] Recent research suggests that as many as 72% of this age group is eager to start their own business, and according to The State of Generation Z 2017 National Research Study, by The Center for Generational Kinetics, 77% of 14–21 year olds are already earning their own spending money. We may therefore be witnessing the birth of a whole new generation of entrepreneurs – the iGenpreneurs! As one of the best-known modern-day entrepreneurs, Mark Zuckerberg, was just 19 when he hit it big with Facebook, it is now timely to consider the entrepreneurial impact of the upcoming iGen. Zuckerberg, a Millennial born in 1984, paved the way for the 21st-century entrepreneur, in a field which was unheard of a few years earlier, but the iGen has a whole new level of aptitude in this area. Growing up as they have in a world of smartphones and broadband, they were virtually downloading apps while still in their prams. So, while Millennials could be termed tech-savvy, the iGen could be called tech-fluent. The full implications for business this will have are still unknown, but one thing is already clear, innovation is at the heart of this generation and their intrinsic ‘i’ skills will be influencing the future face of business. […]

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