9 brutal truths about why you don’t get more Instagram followers

Instagram is one of the most popular social platforms in the world. The influence of this network is enormous. And the number of people who become famous there grows every day.

It is not too hard to start a blog and gain popularity on Instagram. But at some moment you can notice that your growth has stopped, and there are no new Instagram followers incoming.

Instragram followersWhy do you not have more Instagram followers and how do you avoid it – let’s find out while reading this article!

1. You are not unique enough

If you are trying to start a blog for moms or a thematic page about food – well, cannot say it is not worth trying. But the Instagram community is huge, and all popular niches ( travels, food, babies, cats, dogs, memes, etc.) are already occupied with a severe number of other bloggers. So you have to understand that when you are squeezing into most common topics you can get stuck with an unpleasant number of Instagram followers faster than you think. First aid would be – look for the rarest niche that you can embrace.

How can you fix it:

  • Look through competitors and find some aspect that is not highlighted by them.
  • Focus on less favorite
  • You can try to become a real breakthrough by artificially increasing the number of your followers.

2. Your content is dull

This is another most obvious reason why you don’t get any more Instagram followers. If people see the content of the same type all the time, they just get bored, and not only will you fail to gain more followers, but you can also lose the ones you already have. There can be plenty of other blogs that produce similar content and users will flee in the blink of an eye. Unless you are Jared Leto. In that case, you can post just your face every day 🙂

 How can you fix it:

  • Divide your content into groups and make a schedule of posting.
  • Revise and improve your content all the time.
  • Ask your audience directly what they want to see.

3. Your posts are not regular

Consistency is one of the vital things for a blogger on Instagram. If you post rarely, people just lose track of your profile. At some point, you can have a feeling that you can post less and get the same level of engagement. That is an illusion and you will end up stuck in a situation where you got no new followers coming.

How can you fix it:

  • Schedule your content for a few weeks ahead.
  • Post at least once a day.
  • Expand your range of topics.

4. Your profile is not optimized

Posting is important. But usually people decide to follow someone after taking one look at your profile. By promoting a post you can attract users to your profile, but the overall look is what keeps them. So letting your bio and profile picture on the loose is a step towards hitting a plateau.

How can you fix it:

  • Make sure your bio has no grammar errors and is informative.
  • Choose an excellent up-to-shoulders portrait photograph for profile picture.
  • Don’t forget to update your profile information from time to time (set yourself a goal to optimize the profile every three or six month).

5. You don’t interact with people

Instagram is a social network, after all. And if you don’t like communication with other humans, then we have sad news for you – you will hit the ceiling very soon. Engagement of your followers is the key to success. Even though the main purpose of Instagram is to share visual content, losing touch with your audience is a mistake that can cost a lot. If you’re wanting to improve engagement as well as consistently gain followers, then it could definitely be worth looking into the likes of a Social Fuse replacement or other growth services out and see how they could work for you.

How can you fix it:

  • Reply to comments under your posts.
  • Tag other bloggers and communicate with them.
  • Try to respond to all your messages in Direct (but if it’s trolling of any kind then you don’t have to bother).

6. You think stories are lame and don’t use ’em

Posting nothing but photos in 2020 – someone didn’t read paragraph 2. Ever since the launch of Stories in 2017, this feature has made a revolution in blogging for personal accounts and businesses. Using Stories on Instagram makes your online presence feeling more alive. Also, it is a good way to engage your audience. But if you don’t use Stories (or IGTV as well) as a tool for your promotion, it can end badly for you.

How can you fix it:

  • USE Stories for sharing both personal content and the one that commits to the topic of your blog.
  • Follow the example of brands and add interactive elements to your stories (polls, location markers, questionnaires, etc).
  • Go live to attract more viewers.

7. You look fake

As for any other social media, sincerity is very important on Instagram. Even though many people used to think that online vision can be a seamless mask, but with the general trend of being natural and closer to people that statement is not true. Playing games with your followers can only make them angry because eventually, the truth about your actions or personality will come out. Users can easily detect whether the information you share with them is irrelevant. The obvious result is – losing your audience.

How to fix it:

  • Just be yourself.
  • Don’t try to copycat other influencers from your niche.
  • Use the trick of the Kardashian family – confide your followers in your life and you will get the number of followers growing exponentially.

8. Your Instagram has no purpose

If your profile doesn’t have a strong goal you want to meet – people will simply scroll through it and never subscribe. Even if you have found the niche you want to highlight, it is not enough. To keep gaining Instagram followers you must develop your blog, have it evolving all the time. Posting too wide a range of content is also a bad choice as people like more specific blogs. Visit The Small Business Blog to find some best solutions to increase your engagement.

How can I fix it:

  • Define what is your blog about – education, entertainment, user-generated content, personal experience, etc.
  • Don’t make random posts, always stick to your end goal.
  • Try to keep the list of topics you highlight shorter at the beginning of your career, so you can have a strong base to expand.

9. You don’t use hastags or use them wrong

Do not underestimate the power of hashtags. They are a powerful tool for gaining an audience, as people can follow not only accounts but hashtags as well. Also, using proper hashtags helps you to categorize your posts, thus making your older posts reachable for new people. So if you don’t add a few hashtags to your posts now, it equals big losses in your rating later.

How can you fix it:

  • Even though you can add up to 30 hashtags to the post, don’t. Only the most relevant to the theme will do the job.
  • Avoid too general hashtags, like “instamood” or “instalife”.
  • Try to create blocks of hashtags, that cover all types of your content, and change them naturally.


Nowadays, creating a blog on Instagram is art. The key to constant growth is easy – think outside of the box, research your chosen topics, and don’t you ever forget that your best friend’s thoroughly planned strategy is. Watch out for the facts we showed you in this article and you will be nailing it!